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Thousands of Innocent Australians Locked Out by Meta's Artificial Intelligence Safety Bots

7NEWS

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Date Published
18 Aug 2026
Priority Score
2
Australian
Yes
Created
19 Aug 2026, 08:01 am

Authors (1)

Description

‘I’ve cried every night. It’s devastating.’

Summary

This reporting highlights failures in Meta's automated content moderation systems that have resulted in thousands of Australians being wrongfully banned from digital platforms. While these safety bots are intended to mitigate social harms like illegal drug sales and child exploitation, their high error rates and lack of human oversight illustrate the risks of delegating critical safety governance to autonomous systems. The situation has prompted calls for Australian federal policy reform to mandate human-led complaint resolution and expand the Telecommunications Industry Ombudsman's jurisdiction to include digital platforms.

Body

Thousands of innocent Australians have been shut out of their social media accounts because of critical mistakes by Meta’s AI safety tools, sparking calls for urgent government intervention.Small business owner Marianne Wilkinson had her fledgling skincare business Pepcare Lab banned when Meta’s bots confused her cosmetic creams with illegal prescription drugs.WATCH THE VIDEO ABOVE: Meta’s AI bots wrongly ban thousands of AustraliansKnow the news with the 7NEWS app: Download today Arrow“Meta has accused me of selling illegal prescription medications,” Wilkinson said.“I’m innocent. I don’t think I’m guilty of anything.”One of many caught in tech giant Meta’s AI safety sweep was photographer Mary Miller who had set up an Instagram page for her daughter’s artwork. Meta flagged her as underage, banning all her accounts, including her photography business.“I’ve cried every night. It’s devastating,” Miller said.<img src="https://images.7news.com.au/publication/C-22742851/1725c666e1efb742f937b2c2f9770b6c8ced6d46.png?imwidth=650&impolicy=sevennews_v2" alt="Marianne Wilkinson’s page was shut down." class="css-tl044d-StyledNoScriptImage-StyledImage eu9mom10" />Marianne Wilkinson’s page was shut down. Credit: 7NEWS<img src="https://images.7news.com.au/publication/C-22742851/8b8d4e7c5ff0a5c2510cb5e565640182b9e37ec8.jpg?imwidth=650&impolicy=sevennews_v2" alt="Bots confused her products with illegal drugs." class="css-tl044d-StyledNoScriptImage-StyledImage eu9mom10" />Bots confused her products with illegal drugs. Credit: 7NEWSThe wave of Meta’s AI shutdowns has caught thousands of Australians, with the only avenue for appeal being more Meta chatbots.Be the first to know: Add 7NEWS as your preferred news source on GoogleBanned user Sarah Otton said she was falsely accused of child sexual exploitation.“I got accused of child sexual exploitation, which is disgusting,” Otton said.“And they just keep on saying they can’t do anything, like their decision’s final.”Experts say victims are stuck in an endless chatbot loop.“They’re stuck in an endless chatbot loop and not getting an explanation as to why,” said Cynthia Gebert, Telecommunications Industry Ombudsman.<img src="https://images.7news.com.au/publication/C-22742851/2e48a6119188d34cac4e6efe93b8f2eed75fde69.jpg?imwidth=650&impolicy=sevennews_v2" alt="Mary Miller had set up an account to showcase her daughter’s artwork." class="css-tl044d-StyledNoScriptImage-StyledImage eu9mom10" />Mary Miller had set up an account to showcase her daughter’s artwork. Credit: 7NEWS<img src="https://images.7news.com.au/publication/C-22742851/e76a98c5d0afc8933a9b11876a3a3897d4446b75.jpg?imwidth=650&impolicy=sevennews_v2" alt="Miller’s account was banned, as well as her photography business." class="css-tl044d-StyledNoScriptImage-StyledImage eu9mom10" />Miller’s account was banned, as well as her photography business. Credit: 7NEWSThe Telecommunications Industry Ombudsman is being flooded with complaints but is powerless to act and is calling on the federal government to expand her jurisdiction to include digital platforms.“We are trying to gather more data and more information to influence the government for change,” Gebert said.Communications Minister Anika Wells wants the law changed, forcing platforms to have simple ways for users to make complaints.“The problem is that they have all the robots doing all their work,” Wilkinson said.Stream free on