Some of Nvidia's largest ⁠customers ⁠have been told prices of servers containing its AI chips will rise by more than 15 percent ‌in many cases with memory ‌chip ‌costs soaring, Bloomberg ‌News reported. The ⁠price hikes will go into effect on systems shipped early next year and will impact systems including ​those with the flagship Vera Rubin and Grace Blackwell chips, ⁠the report added, citing people familiar with the process. The increases will depend on Nvidia's chip generation and memory configurations, they said. Reuters couldn't immediately verify the report. Nvidia did not immediately respond to a ​request for comments outside ⁠regular business hours. Companies that ⁠build servers under contract for large data centre operators ​such as Microsoft, Google and ⁠Oracle have recently informed their customers of the upcoming increases, the report added. Nvidia, whose ‌chips underpin much of the AI infrastructure buildout, is set to report second-quarter results on August 26. The ​company has become a proxy for the broader AI ecosystem spanning chip makers and companies ‌financing the ⁠rapid expansion ​of data centre capacity.