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Apple Targets AI Use With New Desktop Mac Models That Cop a Solid Price Hike

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Apple has revealed new processors and two updated desktop computers carrying them, both landing with a significantly higher price tag than when last launched.

Summary

This article highlights the release of Apple's Mac mini and Mac Studio hardware featuring M6 and M5 Ultra chips built on a 2nm process, specifically optimized for local AI workloads. The increased compute power aims to shift AI processing from the cloud to the device, which has implications for data privacy but also signals a rapid escalation in consumer-grade frontier AI capabilities. Significant price increases are attributed to surging global demand for memory and components driven by the broader AI data center boom. While the article focuses on consumer electronics, the shift toward powerful on-device AI relates to decentralized governance and the democratization of high-performance compute resources.

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This content is reviewed by our team of writers. Nine may receive a commission when you click on or buy from links on our site.sharesShare articleApple has revealed new processors and two updated desktop computers carrying them, both landing with a significantly higher price tag than when last launched.The refreshed Mac mini and Mac Studio arrive just weeks out from the launch of the next iPhone, where attention is squarely on the price rises expected across that range after demand for memory from AI data centres upended the global computer market.Apple has revealed new processors and two updated desktop computers carrying them, both landing with a significantly higher price tag than when last launched. Supplied AI is the whole point of these machines. Apple mentioned it no fewer than 30 times in the announcement of the top-end Mac Studio alone, pitching computers powerful enough to run AI work on the device itself rather than in the cloud.But the AI boom is also what makes them expensive. Surging demand for memory has driven component prices up across the tech industry, and it shows.The Mac mini now starts at $1449 — $200 more than the model it replaces, which had already copped a price rise of its own. When it was last refreshed just under two years ago, it launched at $999.Buyers of the M6 or M5 Pro versions also get Wi-Fi 7 and Bluetooth 6, thanks to Apple’s own N1 wireless chip. Supplied Read moreRoblox agrees to greater protections for Aussie kids after grooming concernsThe Mac Studio starts at $4299. That’s $800 more than the previous generation cost at launch a little over a year ago, though today’s upgrades don’t add anything further, with the Studio already sitting at that price following price adjustments in recent months.Those hikes are largely unavoidable in the current market, and were flagged by outgoing CEO Tim Cook earlier this year. How they affect sales won’t be known for some time.The new Mac miniThe Mac mini gets Apple’s brand-new M6 chip, the company’s first silicon built on a 2nm process. The design and engineering are unchanged — everything new is on the inside.Apple has revealed new processors and two updated desktop computers carrying them, both landing with a significantly higher price tag than when last launched. Supplied Buyers of the M6 or M5 Pro versions also get Wi-Fi 7 and Bluetooth 6, thanks to Apple’s own N1 wireless chip.There’s still not much else like it at this size. But that price rise will be hard to swallow.For the pro userThe Mac Studio is a beast in a relatively small package.Now available with the M5 Max and the newly announced M5 Ultra, Apple claims CPU performance improvements of 30 per cent and graphics improvements of 50 per cent. Both machines also get faster memory, and faster access to it.Apple claims CPU performance improvements of 30 per cent and graphics improvements of 50 per cent with the Mac Studio. Supplied Both are available to pre-order today, with availability from September 22.Given that timing, it’s worth wondering whether today’s announcement was designed to clear the decks — keeping the Mac news well clear of the iPhone event in early September.‘I tried the Oura Ring 5 - could it be the sleekest, chicest wearable yet?’Advertisement