Kate Young, Louise Cummins In this session from Mumbrella’s Finance Marketing Summit 2026, ANZ executive manager of marketing strategy and capability Kate Young joins Australian Centre for AI in Marketing chief executive and co-founder Louise Cummins to explore the practical realities of embedding AI into organisations and teams.The pair explore why enthusiasm alone is not enough, the importance of bringing sceptics as well as early adopters on the journey, and why marketers now need to move beyond measuring AI adoption towards demonstrating genuine value through better, more effective work.“What we’re actually talking about with all of this work around an AI-enabled marketing future is change management. It’s actually changing the way we think about how we approach customer problems, how we deliver commercial outcomes, how we come together as a team, how teams work, the tasks that they do and the processes that govern them in terms of how they show up each day.”Session titleLeading Through the AI Shift: The Practical Realities of Embedding Marketing’s Next ChapterEnjoying Mumbrella? Sign up for our free daily newsletter.ADVERTISEMENT Date12 August 2026, State Library of NSWOn StageKate Young, Executive Manager – Marketing Strategy & Capability, ANZ Louise Cummins, CEO & Co-Founder, Australian Centre for AI in MarketingAudio and presentation  Full session transcript to come… Mumbrella staff Topics Australian Centre for AI in Marketing Kate Young Louise Cummins Marketing Strategy & Capability Mumbrella Finance Marketing Summit 2026 Have your say Or comment anonymously Your comment will be marked as unverified Name Comment Δ Latest Ryan Stokes appointed chair of SCA What does a post-algorithm life looks like for advertisers? ‘It screwed up my whole life’: Influencer’s $200k contract warning Tapt claims streaming dominance as digital ad push accelerates Leading through the AI shift: the practical realities of embedding marketing's next chapter