A basic hand-drawn picture has helped Adelaide pest controller Noah Swan’s pest control business Pestly become a household name. A basic hand-drawn picture of a stick-figure person, a house and some spiders has helped an Adelaide pest controller become a household name. Noah Swan posted a photo of the picture on several Facebook community groups as a way of generating interest in his business, Pestly Pest Control. It was an experimental move as a way of rejecting AI-generated material and it paid off, with many people showing support for his “creativity” by booking his services. “Since everyone is sick of AI … If you have spiders, cockroaches, ants or rats, I’m a local pest controller,” the picture, reads with an arrow pointing to the stick-figure person that says “I’m Noah” next to it. The picture is basic but effective. Picture: Facebook. Mr Swan launched his pest control business just a few months ago. Picture: Facebook. He has also included his phone number and website on the picture. “I thought I’d try the old school way,” Mr Swan wrote on the social media posts. A week after posting the advertisement, Mr Swan said it had surprisingly generated a lot of interest in his business, which has been running for just a few months. In addition to the hundreds of comments across several community groups, it has even turned into bookings. READ MORE ‘Lowest since 1995’: Adelaide affordability hits new low Scouts SA selling historic halls to fund future SA land seized for roadworks now for sale “I think people seem to just be sick of the AI stuff, people want something authentic,” he said. “I didn’t think it would really get a lot of attention, I thought it was silly, but I wanted to stand out from everyone else and stop people from scrolling. “It kind of blew up, I’ve probably booked 10 jobs so far from those community posts.” Mr Swan said it had worked better than conventional advertising. Termite damage. Picture: Pegasus Environmental Pest Control & Termite Management. Rodent droppings are a clear sign of an infestation. Picture: Blue Chip Pest Control. “I did a post a week before and it was just a photo of me in front of my vehicle, it got maybe one comment and max 10 likes,” he said. Some people called the anti-AI picture “10/10 advertising”, while others said he deserved the work for his creativity. “Legend, I hope you get so much work from this, made my day,” one said. “How very refreshing,” another commented. While there were some negative comments, most supported the new businessman.