Back to Articles
Artificial Intelligence Start-up MeasureM is Changing the Way Coaches Analyse Sport

The Australian Financial Review

ENRICHED

Details

Date Published
2 Oct 2026
Priority Score
1
Australian
Yes
Created
3 Oct 2026, 02:00 am

Authors (1)

Description

Roosters’ assistant coach Michael Cheika will bring real-time tactical advantages to the grand final against the Knights thanks to an Australian start-up.

Summary

This article examines how an Australian start-up, MeasureM, utilizes AI to provide real-time tactical analytics for professional sports teams like the Sydney Roosters. The technology focuses on predictive performance modeling and data-driven decision-making within the NRL. While the software represents an advancement in specialized AI application, it does not address existential or catastrophic risks, nor does it involve frontier AI safety frameworks. The development is primarily relevant to Australia's commercial AI ecosystem rather than global safety governance.

Body

TechnologyBusiness of sportPrint articleZoe SamiosTechnology reporterUpdated Oct 2, 2026 – 9.29am, first published at 9.00amAt a shared office space in Sydney’s CBD, three brothers and their colleague have a pretty strong idea of how the NRL grand final will play out.The Newcastle Knights will come out of the gates fast early before wrestling with the Sydney Roosters between the 10-minute and 60-minute marks. The Roosters will then fight back, and it’ll be up to the Knights to hold them off if they want to win their first premiership in 25 years.Loading...SaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginLicense articleRead MoreBusiness of sportNRL 2026Michael CheikaSydney RoostersNewcastle KnightsEddie JonesAIFetching latest articles