‘Coming out’: Outrage, praise and confusion as One Nation releases bizarre new AI-generated adA bizarre AI-generated One Nation ad is causing a stir online, after using a barrage of crude stereotypes and culture war themes to target Victorian voters.2 min readOctober 6, 2026 - 8:02PMNewsWireA new AI-made One Nation ad titled Coming Out has appeared on the party’s social media – using a string of crude stereotypes and culture war cues to stir outrage, applause and confusion in equal measure.The low-effort clip opens outside a suburban home with a “Vote 1 Greens” sign planted on the lawn before moving inside to a family dinner table. A father in a shirt emblazoned with a rainbow and the word “yes” asks his daughter to pass the nutritional yeast for his vegan meal. Their older son looks miserable. When his mother, wearing a blue wig, asks what’s wrong, he blurts out: “I can’t do this anymore. Mum, dad I have something to tell you. I’m conservative.”The clip was created using AI and shared on One Nation’s social media platforms. Picture: XWhat follows leaves little doubt about the ad’s intent – rather than reacting with horror, the family appears relieved. The mother removes her blue wig to reveal bright orange hair styled like Pauline Hanson’s and declares her love for the One Nation leader.Others you may likenewsnewsThe dad then announces he “voted no”, an apparent reference to the 2017 same-sex marriage postal survey, which delivered a resounding Yes vote. The daughter reveals that she is actually a boy, announcing: “I don’t want to be a little girl anymore.”Reaction in the comments ranged from praise and ridicule with some viewers criticising the party’s use of AI. Picture: XIn one scene, a television broadcast styled as ABC News features a presenter declaring: “we should defund the ABC, I’m sick of being bias”. In another, a young African man holding a machete claims he “shouldn’t be on bail”. A separate shot shows a man wearing what appears to be an explosives vest, who explains he should never have been allowed into the country. The ad ends with the slogan “Take Victoria Back” splashed across the screen.One Nation is campaigning in Victoria on crime, cost of living and opposition to Treaty and net-zero policies. Picture: XThe bizarre clip targets familiar One Nation themes, including progressive politics, the ABC, crime, migration and gender identity.The comment section quickly filled with praise, ridicule and disbelief. “Best political ad I have ever seen. It’s a winner,” one wrote.Another viewer, apparently oblivious to the purpose of the ad, asked why there was a Greens sign outside the house, adding an angry face emoji.Many of the replies were packed with grammatical errors and emojis, with one commenter asking if the comment section was satire.Not all the reaction was positive, even among apparent supporters. A handful questioned why the party had used AI at all, with responses including “AI slop” and “Surely you could’ve made with without AI”.The party is using the slogan “Victoria, it’s time to take our state back” as part of its Victorian election push. Picture: XOne supporter took issue with how the ad mocked vegetarianism, posting: “This is stupid. I’m vegetarian and I’ll be voting One Nation. So don’t bag your supporters.”More CoverageBrisbane 2032 reveals Games emblemsAndrew HedgmanHow a mate’s call saved former cop’s lifeAndrew HedgmanThe ad lands as One Nation sharpens its pitch in Victoria ahead of the state election. The party is positioning itself as the home of tougher laws, lower taxes and sharper culture-war politics, with a campaign built around crime, cost of living and hostility to Treaty and net-zero policies. Under the slogan “Victoria, it’s time to take our state back”, One Nation is trying to tap discontent in outer suburban and regional seats while casting itself as the protest option for voters disillusioned with both Labor and the Liberals.Read related topics:One NationPauline HansonMore related storiesInside ParliamentVictorian Labor Party labelled a ‘cartel’One of the most senior federal opposition MPs has launched an astonishing attack on Victorian Labor, as One Nation vows to send two former premiers to jail.Read moreAustralian Culture‘Worst state gov’ in country revealedFour years ago Victorians gave their government a 52 per cent confidence rating – now that figure has dramatically collapsed two months from an election.Read moreVIC Courts & LawSecret hearings uncover damning allegationsA royal commission into the construction industry has been told that public projects were used to transfer money from taxpayers to organised crime.Read more