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Meta's Strategic Shifts Highlight Tech Power and Global Governance Challenges
Lowy Institute
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- Date Published
- 15 Jan 2025
- Priority Score
- 3
- Australian
- Yes
- Created
- 8 Mar 2025, 02:41 pm
Authors (1)
- Unknown authorERROR
Summary
The article examines Meta's recent controversial policy changes which reduce content moderation and fact-checking, potentially amplifying misinformation and online abuse. These shifts come amidst broader discussions on tech governance, with democratic nations increasingly in conflict with large U.S. tech companies over sovereignty and information integrity. Meta's policy adjustments reflect a recalibration to current political dynamics, raising concerns about their implications for social cohesion and civic society. Australia's engagement with these global changes is highlighted, as its commentators call for renegotiated media compensations, amidst continuing scrutiny of Meta's influence on public discourse and AI usage.
Body
Listen to this articleA global tech war is not just semiconductors and AI, but also shared facts, the challenges of foreign interference, and treatment of women. Announcements last week by social media giant Meta – the company behind Facebook, Instagram, WhatsApp and more – are revealing about technology, politics and power in 2025.The headline change to content moderation has beenmet with dismayby fact checkers and disinformation experts. However, there were several additional policy announcements that offer insight into what we can expect from Meta – and probably the Trump administration – in the year ahead.Meta CEO Mark Zuckerberg and new global policy chief, Joel Kaplan, a Republican strategist,couched a series of changesas an end to censorship and to enable users to engage in ideological dissent and political debate. However, the changes also look set to increase mis- and dis-information, social harms and abuse, as well as make accessing accurate information and truthful content more difficult. Meta changed its global “hateful conduct” policies, reducingsafety guardrailsintended to protect women, LGBTQ people and immigrants, among others. In Australia, these groups already experienceonline hate speech at more than doublethe national average. Forwomen, it is a global experience we are sadly too familiar with.Insulting and dehumanisingrhetoric will now be accepted. For example the new policy says women may be referred toas propertyandimmigrants called trash. Zuckerberg also appeared on the Joe Rogan podcast calling formore aggression and male energyin companies.Meta has faced international scrutiny for its approach to hate speech and the policies had been built over time in response to terrorist attacks, incidents and state sponsored information campaigns. Fact checking is imperfect. It has also been shown toslow the spread of misinformation. In a world of rampant disinformation, hate (online and real) and state sponsored interference, every tool is needed to improve the resilience of our information ecosystem. Ideally, independent fact checking would be repaired and strengthened alongside other measures to complement each other. For example,banning deepfakes and AI generated politicaland electoral content as well as crowdsourcing information (i.e. “community notes”).We will see an increase in tension between democratic nations and US social media companies as the former attempt to assert their sovereignty.The removal of fact checking hasset off alarm bells globally, including in India– which currently has the largest Meta user base of more than 378 million users, compared to 193 million in the United States. India is also one ofMeta’s largest AI markets.Indonesian experts slammed the decisionand Australian commentators called to renegotiatemedia paymentsamid any increase of political news. Australian officials will no doubt be asking Meta questions for thenews bargaining incentivegiven Meta’s position that users “don’t come to Facebook for news and political content.” Brazil alsocalled on Meta to respond with detailson news policies.This underscores the global reach of such decisions. And the announcements are part of a pattern. Zuckerbergrecalibrates Meta’s policiesto match the prevailing political tone. In 2017, it was integrity initiatives anda manifestoon community-building. In 2021, it wasdeprioritising politics and news. Over the past few days, Meta and Amazon haveaxed their diversity initiatives.Meta, Amazon, Google and Microsoft are allfacing major anti-trust casesin the United States (as well as many others elsewhere). Each of these companies made unprecedented tech donations, of$1 million each, to President-elect Donald Trump’s inaugural fund.It’s likely we’ll see where the limits on Presidential power are in this term.Trump has committed to overturning the TikTok ban, despite the divestment order being passed in both Congress and the Senate withwidespread bipartisan support. The Supreme Court held the case on January 10 – despiteTrump’s request to delay the issueuntil after his inauguration – with a decision anticipated this week. It’s unclear whetherPresidential authority could overturn the law, but a number of measures remain available to the incoming President. Trump recently posting infographics of his audience reach and engagement metrics in support of TikTok.We can expect a change in the way US tech companies interact with national governments. The call by Zuckerberg in the past week for theEU to stop fining US companies for legal violationsand for the United States to “push back on governments around the world” is one example. It was followed by Metalaunching legal action against Irish regulator. Facebook looks to overturn the Data Protection Commission’s €251m fine. It’s unclear whether this “pushback” will occur with official US government support.The EU is at a critical juncture. Meta’s announcements will test lawmakers resolve to theDigital Services Act,designed to protectcivic discourse and electoral integrity in the digital age. Social media aren’t neutral platforms through which speech flows but “curated feeds based onalgorithmic decision-making and priorities set by the owners”. X and now Meta are using this information power in new ways that declare war on facts,denigrate groups of people, enhancevulnerabilities for state sponsored interference, influence foreign politics and decrease inclusion and participation. Musk is using X to endorse and promotefar-right political candidates in the United Kingdom and Germany.We will see an increase in tension between democratic nations and US social media companies as the former attempt to assert their sovereignty and ability to enforce the rule of law – essential in democracies – and the latter, to appeal to Trump and simultaneously shape political movements around the globe.