We Can’t Control Deepfakes, Say Amazon and Microsoft
Australian Financial Review
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Details
- Date Published
- 16 Aug 2024
- Priority Score
- 3
- Australian
- No
- Created
- 10 Mar 2025, 10:27 pm
Description
Fake AI images and videos flooding social media thanks to Elon Musk’s xAI firm. Microsoft and Amazon say we may need new laws to stamp out the worst ones.
Summary
Amazon and Microsoft have informed a parliamentary committee that controlling AI-generated deepfake images is beyond their capability and that government regulation is necessary to address this issue. Current technical measures, such as watermarking and tagging, are deemed insufficient to mitigate the spread of harmful deepfake content. This highlights a significant gap in AI governance, where reliance on technology alone is inadequate, suggesting that legislative action is critical. The discussion is pertinent to global discussions on AI safety and governance, particularly concerning the capacity to manage and regulate frontier AI technologies that pose societal risks.
Body
TechnologyAIPrint articlePaul SmithTechnology editorAug 16, 2024 – 5.40pmSaveLog inorSubscribeto save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber?LoginAmazon and Microsoft say they cannot control AI-generated deepfake images and the only way they can be reined in is if governments regulate them.Big tech leaders appearing at a parliamentary committee hearing on Friday said measures to identify the provenance of artificial intelligence-generated images and videos, such as watermarking and tagging, were limited in their ability to prevent potentially harmful material from being distributed.Loading...Paul Smithedits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, business use of tech, the fast-growing Australian tech industry and start-ups, telecommunications and national innovation policy.Connect withPaulonTwitter.EmailPaulatpsmith@afr.comSaveLog inorSubscribeto save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber?LoginLicense articleFollow the topics, people and companies that matter to you.Find out moreRead MoreAIAmazonGoogleFetching latest articlesOlympic weightlifting is hard. This boss uses the 1pc rule to get it doneLucy DeanOut-of-control watch price rises give housing a run for its moneyKnow your craft: How the biggest airlines rate at the pointy endJun Bei Liu: How I learnt to speak upSally Patten and Lap PhanThe four actor ‘tricks’ giving executives more confidence‘We’ll fight’: Alex Waislitz on family battles and bad betsA last-chance tote bag and a groovy case for trumpetersEugenie KellyThis machine can bring out the creative streak you never knew you hadThis data-driven wellness retreat is a haven for high-flyersBillionaire Nicola Forrest appoints UBank boss to run family officePrimrose RiordanVictor Smorgon’s star fundie eyes 50pc returns for new fundForrest family powerbroker had alleged role in big Fortescue decisions