Artificial Intelligence: Salesforce, Transurban, and Telstra Report Boards Increasing Pressure to Adopt AI
Australian Financial Review
SKIPPED
Details
- Date Published
- 13 Nov 2024
- Priority Score
- 2
- Australian
- Yes
- Created
- 10 Mar 2025, 10:27 pm
Description
Fear among board directors and chief executives that they will be left behind in AI use by fleeter footed rivals’ is piling the pressure on tech executives.
Summary
The article highlights the mounting pressure on technology executives from Australian companies like Salesforce, Transurban, and Telstra, as board directors and chief executives feel the urgency to adopt artificial intelligence to keep pace with competitors. This shift represents a significant push towards AI integration despite the need for more strategic alignment of AI applications with tangible business objectives. The article underscores the growing influence of AI in corporate strategy without delving deeply into potential existential or catastrophic risks posed by AI technologies. While it provides insight into the current state of AI adoption and board-level interest, it lacks a comprehensive analysis of safety governance or catastrophic risk policies on a global or Australian scale.
Body
TechnologyAIPrint articlePaul SmithTechnology editorNov 13, 2024 – 5.00amSaveLog inorSubscribeto save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber?LoginFear among Australian board directors and chief executives that they will be left behind by rivals’ faster adoption of artificial intelligence is piling the pressure on technology executives to come up with new applications, and convince workers to use them.Senior technology executives from Transurban, Telstra and Salesforce sayboard and CEO level enthusiasm for AIis welcome, but not always directed toward tangible aims.Loading...Paul Smithedits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, business use of tech, the fast-growing Australian tech industry and start-ups, telecommunications and national innovation policy.Connect withPaulonTwitter.EmailPaulatpsmith@afr.comSaveLog inorSubscribeto save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber?LoginLicense articleFollow the topics, people and companies that matter to you.Find out moreRead MoreAISalesforceTransurbanTelstra CorporationAFR ReportsFetching latest articlesOlympic weightlifting is hard. This boss uses the 1pc rule to get it doneLucy DeanOut-of-control watch price rises give housing a run for its moneyKnow your craft: How the biggest airlines rate at the pointy endJun Bei Liu: How I learnt to speak upSally Patten and Lap PhanThe four actor ‘tricks’ giving executives more confidence‘We’ll fight’: Alex Waislitz on family battles and bad betsA last-chance tote bag and a groovy case for trumpetersEugenie KellyThis machine can bring out the creative streak you never knew you hadThis data-driven wellness retreat is a haven for high-flyersBillionaire Nicola Forrest appoints UBank boss to run family officePrimrose RiordanVictor Smorgon’s star fundie eyes 50pc returns for new fundForrest family powerbroker had alleged role in big Fortescue decisions