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Canterbury Bulldogs Chair and Quantium CEO Adam Driussi Develops AI Digital Twin for Staff Coaching

Australian Financial Review

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Details

Date Published
2 June 2025
Priority Score
2
Australian
Yes
Created
3 June 2025, 12:38 pm

Authors (1)

Description

When a team member needed help communicating better in meetings, Adam Driussi used generative AI to provide feedback.

Summary

Adam Driussi, the CEO of Quantium and chair of the Canterbury Bulldogs, has utilized generative AI to create a digital twin capable of coaching staff in communication skills. This development highlights the application of AI in enhancing employee performance and executive education. While the approach signifies a novel use of AI for personal development, the article does not delve into broader implications concerning existential or catastrophic AI risks. The focus remains on corporate applications rather than regulatory or governance frameworks related to AI safety. The case study shows the potential of AI in professional settings but lacks a discussion on its implications for AI safety or policy on a global or Australian scale.

Body

Hannah TattersallWork and careers reporterJun 3, 2025 – 3.08pmSaveLog inorSubscribeto save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber?LoginAI MasterclassWe ask business leaders how they use GenAI to drastically improve their work and private lives.Adam Driussi is the co-founder and chief executive officer of data analytics firm Quantium and chairman of the Canterbury-Bankstown Bulldogs rugby league club.Loading...SaveLog inorSubscribeto save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber?LoginLicense articleFollow the topics, people and companies that matter to you.Find out moreRead MoreAI MasterclassAIBOSSExecutive educationHannah TattersallWork and careers reporterHannah Tattersall is a work and careers reporter for The Australian Financial Review and writes about executive education.EmailHannahathannah.tattersall@afr.com.auFetching latest articlesThe top whisky you can buy without going on a waiting listMax AllenThe luxury travel trend you probably haven’t consideredThe restaurant that’s turning back the clock (in the best way)AI jobs plateau suggests we’re embracing skillsRachael BoltonAn employee stuffed up in a meeting, so this CEO used AI to coach himThe perks workers really wantWhen contemporary design and millennia-old ice sheets collideStephen ToddThe next trend in menswear? This unusual suitThe uber wealthy Dane waging a one-man war on lonelinessPharmacy chain ‘underdog’ takes the fight to Chemist WarehouseSimon EvansEscalante to buy out investors in his $3.2b online gambling giant‘The pub life’: How hotel barons keep it in the family