Deepfakesof the late Pope Franciswent viral in recent years prior to his death, fuelling the debate over AI-generated images.Illustration: RedditView image in fullscreenDeepfakesof the late Pope Franciswent viral in recent years prior to his death, fuelling the debate over AI-generated images.Illustration: RedditDenmark to tackle deepfakes by giving people copyright to their own featuresAmendment to law will strengthen protection against digital imitations of people’s identities, government saysThe Danish government is to clamp down on the creation and dissemination of AI-generated deepfakes by changing copyright law to ensure that everybody has the right to their own body, facial features and voice.The Danish government said on Thursday it would strengthen protection against digital imitations of people’s identities with what it believes to be the first law of its kind inEurope.Having secured broad cross-party agreement, the department of culture plans to submit a proposal to amend the current law for consultation before the summer recess and then submit the amendment in the autumn.It defines a deepfake as a very realistic digital representation of a person, including their appearance and voice.The Danish culture minister, Jakob Engel-Schmidt, said he hoped the bill before parliament would send an “unequivocal message” that everybody had the right to the way they looked and sounded.He told the Guardian: “In the bill we agree and are sending an unequivocal message that everybody has the right to their own body, their own voice and their own facial features, which is apparently not how the current law is protecting people against generative AI.”He added: “Human beings can be run through the digital copy machine and be misused for all sorts of purposes and I’m not willing to accept that.”The move, which is believed to have the backing of nine in 10 MPs, comes amid rapidly developing AI technology that has made it easier than ever to create a convincing fake image, video or sound to mimic the features of another person.The changes to Danish copyright law will, once approved, theoretically give people inDenmarkthe right to demand that online platforms remove such content if it is shared without consent.It will also cover “realistic, digitally generated imitations” of an artist’s performance without consent. Violation of the proposed rules could result in compensation for those affected.The government said the new rules would not affect parodies and satire, which would still be permitted.skip past newsletter promotionafter newsletter promotion“Of course this is new ground we are breaking, and if the platforms are not complying with that, we are willing to take additional steps,” said Engel-Schmidt.Other European countries, he hopes, will follow Denmark’s lead. He plans to use Denmark’s forthcoming EU presidency to share its plans with his European counterparts.If tech platforms do not respond accordingly to the new law, they could be subject to “severe fines”, he said, and it could become a matter for the European Commission. “That is why I believe the tech platforms will take this very seriously indeed,” he added.Explore more on these topicsDeepfakeDenmarkArtificial intelligence (AI)EuropeIntellectual propertynewsShareReuse this content