Back to Articles
Big Four Bank's Controversial AI Initiative

The Mercury

SKIPPED

Description

One of Australia’s biggest banks is reportedly trialling a ChatGPT-style AI chat bot that could soon replace thousands of local call centre staff.

Summary

The Commonwealth Bank of Australia is exploring the use of an AI-driven chatbot, similar to ChatGPT, to potentially replace thousands of call service jobs. This trial, known as Hey CommBank, represents part of a broader push into AI technology by the bank, leveraging Amazon's AI Factory for secure testing and development. The bank emphasizes the importance of safety guardrails in deploying this technology, indicating a focus on maintaining responsible AI usage. This initiative highlights issues related to labor replacement and service personalization, raising significant questions about the impact of automation on employment and customer interaction in the banking sector.

Body

Commonwealth Bank exploring prospect of replacing call service jobs with AI-driven chatbotOne of Australia’s big four banks is exploring the prospect of trialling an AI-style chatbot that could replace its call centre staff.NewsWireless than 2 min readSeptember 18, 2024 - 4:23PMNewsWireTechnologyDon't miss out on the headlines from Technology. Followed categories will be added to My News.One of Australia’s biggest banks is reportedly trialling a ChatGPT-style AI chat bot that could soon replace thousands of local call centre staff.Commonwealth Bank is currently conducting trials of Hey CommBank – an AI chatbot currently being tested on bank employees who are also customers.The trial is part of a wider push into artificial intelligence by the big four bank which recently became the first in Australia to use a so-called AI Factory from Amazon.CommBank chief data officer Andrew McMullan said customers would become familiar with using ChatGPT-style services“We are trying to understand what the engagement is like, how those agents would interact with customers, and are making sure that we’re very responsible,” he told the Australian Financial Review (AFR).“We’re building the safety guardrails that are required to make sure that these agents can be deployed safely to customers en-masse.”Commonwealth Bank of Australia is reportedly exploring the prospect of replacing call service jobs with AI. Picture: NCA NewsWire / Luis Enrique AscuiCBA chief data and analytics officer Andrew McMullan said the bank was attempting to understand what could be improved in terms of customer experience through the trial of the chatbot. Picture: SuppliedDr McMullan said one use of Hey CommBank would be to tell customers how much they need to save to buy a house.The chatbot would answer customer's queries in what the bank described as a conversational manner and with data based on Commbank’s information.Currently, CBA employs 2400 call centre staff speak who speak with up to 50,000 customers a day, though how many jobs could be impacted is not clear.Dr McMullan said AI was already monitoring service calls which could be converted into a transcript in 1.2 seconds and were judged by AI on customer sentiment.The shift is underpinned by its recently announced use of the “state-of-the-art AI Factory” in collaboration with the cloud computing, pay-as-you-go Amazon Web Services,CommBank said AI factory would enable employees to “conduct safe testing and development of AI solutions” by using the computing power afforded to the AWS service.“This will allow CommBank to provide hyper-personalised and contextualised experiences for customers and communities, more quickly and at scale,” CommBank said.Originally published asCommonwealth Bank exploring prospect of replacing call service jobs with AI-driven chatbotMore related storiesAnimalsWild find down woman’s pants during arrestPolice made the surprising discovery while arresting a woman at a Melbourne train station.Read moreMotoring NewsMusk on verge of tears as Tesla losses mountFormer EV darling Tesla is being smashed by a series of massive problems as backlash against Elon Musk’s political behaviour continues to snowball.Read more