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Here's Why PwC CEO Kevin Burrowes Has a Personal AI Trainer

Australian Financial Review

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Date Published
2 Sept 2025
Priority Score
2
Australian
Yes
Created
4 Sept 2025, 03:53 pm

Authors (1)

Description

The firm’s leaders are allotting days to learning artificial intelligence and consulting “personal trainers” – all the way up to chief executive Kevin Burrowes.

Summary

PwC is addressing the rapid evolution of AI technologies by pairing its executives, including CEO Kevin Burrowes, with personal AI trainers to ensure they are up-to-date with the latest advancements. This initiative reflects a proactive approach to integrating AI in professional settings, enhancing the capacity of corporate leaders to effectively deploy AI tools. The article highlights the importance of continuous AI education for business leaders, although it does not delve deeply into catastrophic risks or governance frameworks. Its relevance lies more in corporate practice rather than AI safety or regulatory policies.

Body

Hannah TattersallWork and careers reporterSep 4, 2025 – 5.00amSaveLog inorSubscribeto save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber?LoginEvery two weeks, chief executive of PwC Kevin Burrowes has a catch-up with his personal trainer. Chris Buchanan doesn’t make his boss do push-ups, deadlifts or planks, though. He’s there to train him in artificial intelligence.The professional services firm has trained 184 AI personal trainers globally and paired them with executives who are kept up to date with the latest tech developments – and taught how to use it practically.Loading...SaveLog inorSubscribeto save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber?LoginLicense articleFollow the topics, people and companies that matter to you.Find out moreRead MoreHannah TattersallWork and careers reporterHannah Tattersall is a work and careers reporter for The Australian Financial Review and writes about executive education.EmailHannahathannah.tattersall@afr.com.auFetching latest articlesDion Lee lost his business. He’s backLauren SamsThe one dish worth $1.4m a year to this iconic Sydney restaurantThe CEO who found her mojo when she demoted herselfWhy PwC’s CEO spends every Sunday on AI ‘homework’Hannah TattersallWe’ve run a 4-day week for years. Here’s what nearly killed itThe surprisingly simple dish this top chef eats for breakfastNew Zealand puts Australia to shame when it comes to organic wineMax AllenA Celine It bag and new Asics sneakers to smarten up your lookThe company keeping tabs on the fastest runners in the worldPratt settlement keeps Waislitz in control of Thorney empireMax MasonPub king Arthur Laundy has a court double date‘I’m going to f--- you through the courts’: Inside Tony Denny’s world