Mirror Publisher Puts 600 Jobs at Risk Amid AI and Reader Changes
The Guardian
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- Date Published
- 7 Sept 2025
- Priority Score
- 2
- Australian
- No
- Created
- 8 Sept 2025, 07:07 pm
Description
Reach, which also owns Express, Star and regional papers, says restructure will also create new roles
Summary
The restructuring by Reach, publisher of the Mirror, Express, and Star newspapers, highlights significant shifts in the media landscape due to artificial intelligence and changing reader habits. The company plans to lay off 600 employees while creating 135 new roles, emphasizing a shift towards video and audio content alongside digital subscriptions. This reflects the broader trend of media companies adapting to the challenges posed by AI technologies, such as reduced reliance on traditional web traffic driven by platforms like Google. While the article underscores changes in audience engagement models, it only tangentially touches on AI safety or governance frameworks.
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The Daily Mirror, Daily Star and Daily Express publisher, Reach, reported profits of almost £100m last year.Photograph: PA Images/AlamyView image in fullscreenThe Daily Mirror, Daily Star and Daily Express publisher, Reach, reported profits of almost £100m last year.Photograph: PA Images/AlamyMirror publisher puts 600 jobs at risk amid AI and reader changesReach, which also owns Express, Star and regional papers, says restructure will also create new roles‘Existential crisis’: how Google’s shift to AI has upended the online news modelBusiness live – latest updatesThe publisher of the Mirror, Express and Star newspapers has put 600 jobs at risk in its latest restructure to adapt tochanging reader habits and the impact of artificial intelligence.Reach, which also owns scores of regional titles including the Manchester Evening News, the Birmingham Mail and the Liverpool Echo, said on Monday that it intends to make 321 editorial redundancies.The overall number of jobs at risk is separate to a restructure of its commercial and production operations, as well as roles affected by the creation of a central sports hub for coverage across its national and regional brands, which was announced in July.‘Existential crisis’: how Google’s shift to AI has upended the online news modelRead moreThe company, which reported profits of almost £100m last year and whose chief executive, Jim Mullen, departed in March, said the restructure was part of a shift to producing more video and audio content, as well as a live news network.“Our new structure represents the biggest reorganisation we’ve ever undertaken, even more than in the early days of the digital revolution,” said the Reach chief content officer, David Higgerson. “The changes we are seeing in the landscape right now demand a wholesale change in how we operate and how we tell stories. For our editorial teams, we will need to adopt a different way of working from top to bottom, as we match our resources to our ambitions.”Higgerson said the company will also be creating 135 new roles as part of the restructure, and aims to “give priority to people whose roles are at risk”.As part of the restructure, the company also said it was “putting a new focus on digital subscriptions”.Reporting its half-year results in July, the new chief executive, Piers North, said that while Reach would remain “primarily ad-funded for the foreseeable future” it planned to put a “serious focus” on building a subscription business.North, who reported a 3.4% drop in half-year total revenues, said subscriptions was “one market trend we haven’t yet taken advantage of”.In February, the Sunlaunched a £2-a-month paywallaround content by star writers including Jeremy Clarkson, as well as some exclusive stories and investigations.The Sun first launched a paywall in 2013 butscrapped it two years later.At the start of last year MailOnline launched a part paywall at £4.99 a month via Mail+, offering core content, and has since attracted more than 100,000 subscribers.Publishers are seeking to diversify revenue streams and build up direct traffic in order to reduce historical reliance on users clicking through from platforms such as Google.The rapid advances in artificial intelligence have added impetus, with publishers saying that products such as Google’s AI Overviews and AI Mode arecutting click-throughs by as much as 90% to some content, as web users find answers to searches without the need to visit source websites.skip past newsletter promotionafter newsletter promotionIn 2023, Reach’s Manchester Evening News became the publisher’s first title to launch a paid-for offering, with a metered paywall on its app and the Manchester United football news app.The National Union of Journalists expressed concern at the impact of the latest round of job cuts on staff morale.“Yet again, morale is being dragged down by the threat of mass redundancies,” said Chris Morley, the NUJ’s national coordinator for Reach. “The thought that any media business can afford to shed hundreds of talented journalists to secure its future makes you wonder what sort of future that will be.”The company has undergonerelentless and deep roundsof redundancies and cost-cutting in recent years.In July, Reach put 104 jobs at risk as part of a move to “streamline” its sports journalism, production and distribution into a central hub. About 50 roles were expected to ultimately be made redundant.In a 12-month period to the end of 2023 the company pushed through three rounds of redundancies – cutting close to 800 roles in total – the biggest annual loss of jobs in the UK newspaper industry for decades.At the end of last year, Reach employed just over 3,500 staff, according to the company’s latest annual report. The company employs nearly 2,600 across editorial and production.At its peak in 2018, Reach employed almost 5,500 staff after an acquisition spree includedbuying Richard Desmond’s Northern & Shell, home to the Express and the Star titles and OK! magazine,and the UK’s largest regional newspaper group, Local World.Explore more on these topicsReach (formerly Trinity Mirror)National newspapersRegional & local newspapersDaily MirrorDaily ExpressNewspapers & magazinesNewspapersnewsShareReuse this content