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AI Investors Are in for a Rude Awakening

The Guardian

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Date Published
23 Sept 2025
Priority Score
3
Australian
No
Created
24 Sept 2025, 12:33 pm

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There is a huge gap between investment and revenue from LLMs. Investors wrongly assume everyone will be a winner

Summary

The article explores the unsustainable gap between massive capital investment into large language models (LLMs) and the relatively low revenue generated from these AI technologies. Roger McNamee critiques the overconfidence of investors who believe all major tech companies involved in AI will emerge as winners, highlighting the potential for economic fallout and catastrophic failures if expectations are not met. This piece raises significant concerns about the future viability of LLM investments and suggests that only a few companies may dominate, leaving many others to face severe financial consequences. The examination of these investment dynamics is relevant to global AI safety policies and risk management due to the potential for widespread economic disruption.

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‘The huge gap between capital investment in infrastructure and end user license revenue from AI software is not sustainable.’Composite: Rex/Shutterstock/Getty imagesView image in fullscreen‘The huge gap between capital investment in infrastructure and end user license revenue from AI software is not sustainable.’Composite: Rex/Shutterstock/Getty imagesAI investors are in for a rude awakeningRoger McNameeThere is a huge gap between investment and revenue from LLMs. Investors wrongly assume everyone will be a winnerBy the end of this year, the tech industry will have investedabout $717bnover three years into large language model (LLM) AI and the infrastructure needed to support it. While estimates for next year vary, it is possible that industry will invest a comparable amount. This suggests that the industry is receiving more capital than has been invested in the rest of the tech industry since the modern era began in 1956, the year the justice department’s consent decree with AT&T gave birth to Silicon Valley.In a technology investing career that now spans 43 years, I have never seen a phenomenon remotely like large language model AI. Big tech, journalists, politicians,CEOsand investors are all convinced that AI is an inevitable Next Big Thing thatwill change everythingin our economy and society for the better.AI will make the rich unfathomably richer. Is this really what we want? | Dustin GuastellaRead moreMuch has been written about LLMs, includingbooksthatchallengethe promises of the industry,in at least one casesuggesting LLMs are a confidence game. One issue that remains unaddressed is that even if the technology delivers on its promise, many, if not most of the current players are bound to fail. The knock-on effects of these failures may be catastrophic, especially for equity investors.Depending on how you count, there are either five or six essentially identical LLM development programs in AI from big tech players in the US:Google,Amazon,Meta, xAi, andMicrosoft/OpenAI, who may be either allies or competitors. This does not includeNvidia, which supplies semiconductors and software to the industry,Apple, which has a large program for internal use, Anthropic, founded by former OpenAI team members, and many others. Each one of the five or six big tech programs appears to be seeking a global monopoly, the cost of which will be measured in hundreds of billions of dollars.Investment in AI in by corporate customers in 2022 was$91.9bn, which does not include investments from industry, investors and other sources.Gartner group estimatesthat total investment in LLMs, related infrastructure and other AI services will be $1.48tn, up nearly 50% on 2024. Even though that number includes investments that are AI-adjacent, the level of investment in AI is without precedent.According toEpoch.ai, total sales of LLM products to the public by market leaders OpenAI, Google and Anthropic were about $1bn in 2023, growing to about $4bn in 2024. Revenue from all sources this year may be between$235bnand$244bn, but the vast majority of that will go to the infrastructure required to train and operate LLMs. Almost every forecast anticipates continued high revenue growth for many years, reaching$1tn by 2031. At least oneforecasteris predicting global revenues in excess of $3tn by 2033. But to achieve those figures, investment will have to remain gargantuan.The huge gap between capital investment in infrastructure and end user license revenue from AI software is not sustainable. Every participant is confident that the gap will close with a huge increase in end user revenue, but they may be wrong. In the meantime, investors take comfort in the fact that one company’s investment is another company’s revenue. For example, cloud services revenue atMicrosoft, Google and Amazon has exploded during the industry’s investment phase. A similar thing has happened with semiconductor sales at Nvidia. Microsoft, Google, Amazon and Nvidia have made large investments in startups, providing capital that then comes back to them as revenue.All of this investment has not yielded equivalent success for customers. Media has reported failures with AI in thelaw,education,wellness,software developmentand other categories that range between disappointing and catastrophic. The industry promises that it will fix the problems with AI, and perhaps it will. But that is a big bet, and not the only one investors and customers are making today.Investors have assumed that every major US player in LLMs will be a winner. This assumption is essential, as the monopolies that power big tech – such as Microsoft’s Office suite,GoogleSearch, Gmail, and Docs, and Meta’s Facebook – are, without exception, approaching the end of their useful lives. The vast majority of customers believe that these products have gotten worse – and made users less productive – over the past decade or more. Each big tech company needs a global monopoly in AI to sustain their success and market value. They are not all going to get one.Tech companies are stealing our books, music and films for AI. It’s brazen theft and must be stopped | Anna Funder and Julia PowlesRead moreThe former General Electric CEO Jack Welch made famous the notion that only two players can be profitable in a competitive industry. Below the top two, it is a struggle to survive. That means that at least three, and perhaps more, of the current players will be forced to write off their investments in LLMs. Each of the big tech companies has invested in the range of$100bn through this year, and by next year that number could easily double. If LLM technology does not improve rapidly, their corporate customers will also face write-offs.Who is best positioned to succeed? The team of Microsoft and OpenAI have the best marketing, but their internal squabbles may pull them apart. xAi built an early lead with the US government, which may be jeopardized by Elon Musk’s falling out with President Trump. Google,Amazonand Microsoft all believe their cloud services will protect them, but have forgotten that capacity built for six or more major players in AI may be more than the winners will need for at least the next few years.The day may come sooner than many expect when shareholders, directors and executives will demand evidence that the massive investment in LLM technology will generate an adequate return for them. The answer will be no for many, if not most, players, and the reckoning will ugly for everyone.Roger McNamee is managing director at Elevation Partners and an early stage investor in Google and FacebookExplore more on these topicsArtificial intelligence (AI)OpinionChatGPTOpenAIMicrosoftAmazonGoogleMetacommentShareReuse this content