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Gen Z Faces 'Job-pocalypse' as Global Firms Prioritize AI Over New Hires, Report Says

The Guardian

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Date Published
8 Oct 2025
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9 Oct 2025, 01:47 pm

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British Standards Institution study across seven countries found quarter of bosses believe entry-level tasks could be automated to reduce costs

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A report by the British Standards Institution highlights the growing trend among global firms to prioritize the adoption of AI over hiring entry-level employees, which many fear could lead to a 'job-pocalypse' for Gen Z. The study surveyed over 850 business leaders across multiple countries including Australia, revealing that AI is being used to automate tasks traditionally performed by entry-level workers, potentially reducing job opportunities for young people. While AI promises increased productivity and efficiency for businesses, the report underscores the tension between harnessing AI capabilities and maintaining a sustainable workforce. This trend is significant in the context of global discussions on AI's impact on employment, particularly as it relates to economic and social stability.

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The race to adopt AI is putting entry-level roles among those at risk.Photograph: sturti/Getty Images/iStockphotoView image in fullscreenThe race to adopt AI is putting entry-level roles among those at risk.Photograph: sturti/Getty Images/iStockphotoGen Z faces ‘job-pocalypse’ as global firms prioritise AI over new hires, report saysBritish Standards Institution study across seven countries found quarter of bosses believe entry-level tasks could be automated to reduce costsYoung people entering the workforce are facing a “job-pocalypse”, as business leaders invest inartificial intelligence (AI)rather than new hires, according to a study of global business leaders.Bosses are prioritising automation through AI to plug skills gaps and allow them to reduce headcount, instead of training up junior members of staff, a report by the British Standards Institution (BSI) found.Four in 10 (41%) of bosses said AI was allowing them to cut the number of employees in a survey of more than 850 business leaders across seven countries: the UK, US, France, Germany, Australia, China and Japan.Nearly a third (31%) of those surveyed said their organisation was looking at AI solutions before considering hiring a person, with two-fifths expecting this to be the case within five years.In a sign of the challenges facing workersbelonging to gen Z– born between 1997 and 2012 – at a time when thelabour market is cooling, a quarter of bosses said they believed that all or most tasks carried out by entry-level colleagues could be performed by AI.Susan Taylor Martin, chief executive of BSI, said: “AI represents an enormous opportunity for businesses globally, but as they chase greater productivity and efficiency, we must not lose sight of the fact that it is ultimately people who power progress.“Our research makes clear that the tension between making the most of AI and enabling a flourishing workforce is the defining challenge of our time. There is an urgent need for long-term thinking and workforce investment, alongside investment in AI tools, to ensure sustainable and productive employment.”In addition, two-fifths (39%) of leaders said entry-level roles had already been reduced or cut as a result of efficiencies made by using AI tools to conduct research or carry out administrative and briefing tasks.While more than half of respondents said they felt lucky to have started their career before the use of AI became widespread, just over half (53%) also said they believed that the benefits of AI implementation in companies would outweigh the disruption to the workforce.AI is being rapidly adopted by UK businesses, according to the business leaders surveyed, and three-quarters (76%) said they expect new tools to deliver tangible benefits to their organisations within the next 12 months.Businesses said they were mainly investing in AI to improve productivity and efficiency, as well as cutting costs and filling skills gaps.skip past newsletter promotionafter newsletter promotionBSI analysis of company annual reports found that the word “automation” appeared almost seven times more frequently than “upskilling” or “retraining”.A separate survey revealed recently that half of UK adults areconcerned about the impact of AI on their job, fearing it could take or alter their employment, according to a poll by the Trades Union Congress.Britain’sjobs market has been coolingin recent months, and wage growth has slowed, with the UK’s official jobless rate at afour-year high of 4.7%. However, most economistsdo not believe this is linkedto an acceleration in investment in AI.Meanwhile, concerns are being raised that a stock market bubble has been created byhigh valuations of AI companies, which could lead to a market crash.Explore more on these topicsTechnology sectorWork & careersArtificial intelligence (AI)Job huntingComputingWorkers' rightsJob lossesnewsShareReuse this content