Professional Life: PwC Wants to Discuss AI's Future While Addressing Its Tax Leak Past
Australian Financial Review
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Details
- Date Published
- 28 Oct 2025
- Priority Score
- 2
- Australian
- Yes
- Created
- 29 Oct 2025, 02:52 pm
Description
Who audits the AI auditors? Just don’t ask about the tax scandal. Plus: “Synthetic customers” and a bar fight.
Summary
The article highlights the tension between PwC Australia's ambition to lead in AI advancements and its need to address past controversies, specifically a significant tax leak scandal. The discussion acknowledges the role of AI auditors and the development of 'synthetic customers' as innovative approaches within the professional services sector. While the coverage focuses on corporate strategy and reputational management, it intersects with broader themes of governance and accountability in AI-related practices. The narrative is relevant to global AI governance, illustrating the complexities companies face in navigating technological leadership amid ethical scrutiny.
Body
CompaniesProfessional ServicesProfessional LifePrint articleOct 29, 2025 – 12.00pmSaveLog inorSubscribeto save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber?LoginKey PointsConnect with Ed onLinkedInSend your suggestions toedmundtadros@afr.com.auOrshare your experience of AIas a consultant - or client.Sign up for the newsletterto get it early each week.Welcome to Professional Life, our free weekly newsletter covering the latest news, moves, and partner promotions for consulting and accounting experts.Sign up here to get it direct to your inboxevery Wednesday before it appears online.This week’s newsletter features a new jargon-free guide to getting started with AI, the past and future of PwC Australia colliding and a bar fight involving a big four partner. Also, I try to explain synthetic customers.Loading...Edmund Tadrosleads our coverage of the professional services sector. He is based in our Sydney newsroom.EmailEdmundatedmundtadros@afr.com.auSaveLog inorSubscribeto save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber?LoginLicense articleFollow the topics, people and companies that matter to you.Find out moreRead MoreProfessional LifeAFR specialOpinionAIConsultingConsulting clientsConsulting toolsAFR newslettersKPMGPwC tax scandalEYDeloitte AustraliaFetching latest articlesWe met a professional shoplifter to understand this crime’s popularityGreg Bearup and Carrie LaFrenzShaken, stirred and a little smoky: three cocktails to define summerThis restaurant is stuck in the past. That’s what makes it greatWhy the boss of this $21b company has a two-part career ruleSally PattenWant to be a top performer? Work lessWhy this CEO says 45 minutes is too long for a meetingFrom Picasso to Hirst, walk among art’s modern masters at this French hotelTony DavisIt’s makeover time for Australia’s ’80s-era motelsThe Australian architect who pioneered green design in SingaporeTop 10 richest young Australians revealedYolanda RedrupFrom teenage gamer to $88m: Inside Australia’s biggest crypto dealHow LSKD’s founder jumped 48 spots on the Young Rich List