A leading Australian model is calling for the regulation of the use ofartificial intelligence, which she worries will lead to an increase in body image dissatisfaction as well as limit job opportunities.Robyn Lawley, who was the first plus-size model to appear inSports Illustratedmagazine and has featured in campaigns for huge brands, including Ralph Lauren and H&M, said using AI is "not ethical".Lawley said she's "definitely" losing modelling work to AI and has even had images taken of her dramatically altered.READ MORE:Popular US pizza chain heads Down UnderRobyn Lawley was the first plus-sized model to appear in Sports Illustrated magazine.(Supplied)"A lot of companies will switch to AI for images because it's cheaper, like they did with the move into fast fashion, because it's easier for them," Lawley said."It is not ethical for humanity on multiple levels."It will and is causing harm to people consuming these visual images and videos every day."Lawley, who is from Sydney but now lives in New York City, has previously campaigned against Victoria's Secret because of what she claims is a lack of diversity shown by the American lingerie brand.Levi's has said it plans to use AI-generated models to 'help improve diversity' although that announcement resulted in a backlash against the brand.Australian fashion label Jag said it is alsousing elements of AI in fashion shoots.Lawley's firm Bella Management has lost around $400,000 in work over the past year because of AI, claims the Australian's agent, Sydney-based Chelsea Bonner.The pair started looking into how images were created.READ MORE:Two teenage boys killed after car hits power poleBonner and Lawley used AI to transform an image of Lawley into this AI one.(Supplied)READ MORE:The graph that shows how renting turned into hellish nightmareShe is demanding action in Australia, as well as other countries."We have fought so hard for real and true inclusion of sizes, ages, genders and ethnicities in fashion and media and this will send all our efforts backwards," she said.Meanwhile, Bonner said around a year ago she noticed fewer jobs were coming through for shoots for things like like catalogues and online shops - but she didn't recognise models the firms were using.When she asked clients, she found out why."They said, 'Oh, we just use AI now'," she said."It was terrifying, for a lot of different reasons, the repercussions of it and the consequences of it for the whole entire industry."She said not only does a model get paid for their work but the agent, hair and makeup, and photographers are also earning money.Can you tell the difference between a real image and an AI-generated one?View GalleryREAD MORE:Will AI ever reach human-level intelligence? Five experts weigh inWhile she said she understands the economic climate, she fears it's a "slippery slope".She's also worried about the ethics behind what is being created in terms of body image."AI is meant to be helpful and assisted humans, not the other way around," she said"The AI bots, they have absolutely no ethics."There's no guidelines, there's no regulating body and governance."READ MORE:Four questions about AI that need answering now, according to leading physicist Brian CoxThe pair, along with, journalist and author Tracey Spicer, who has written a book about AI, have started apetition.It calls for the Australian government to take action to regulate AI.Sydney-based Chelsea Bonner reckons her firm Bella Management has lost around $400,000 in work over the past year because of AI.(Supplied)READ MORE:The jobs most under threat from AI, robots and big dataThe Australian government is imminently due to reveal new laws on AI, focusing on "high risk" settings.Industry and Science Minister Ed Husic told theSydney Morning Heraldthis would include "anything that affects the safety of people's lives, or someone's future prospects in work or with the law".A spokeswoman for Australia's Department of Industry, Science and Resources said: "The Government will release its interim response to theSafe and Responsible AI in Australiaconsultation later this week."Last month European Unionnegotiators clinched a deal on the world's first comprehensive artificial intelligence rules.Do you have a story? Contact journalist Sarah Swain onsswain@nine.com.au