The use of artificial intelligence (AI) in building cars is inevitable, according to Lamborghini, even among smaller specialised automakers – like the Italian exotic brand – that still hand-make some components.AI is widely used for infotainment and safety systems in new vehicles, and it’s also typically employed by automakers to make production lines faster in the quest for greater volume, both in terms of efficiency and quality control.Speaking to CarExpert, Lamborghini chief manufacturing officer Ranieri Niccoli said AI still has a role to play at the company, despite it being a niche brand whose end goal is not to build millions of cars each year.“It’s something which you can’t avoid,” the Lamborghini manufacturing boss said.CarExpert can save you thousands on a new car. Click here to get a great deal.“It’s something which is coming; we are thinking about how to use it. We know the biggest potential we have [with AI], despite the fact that we have a lot of craftsmanship.”In 2024, Lamborghini delivered a record 10,687 vehicles to customers globally, breaking the benchmark set in 2023 of 10,112 deliveries – the first time the brand exceeded 10,000 in a single year.The first Lamborghini prototype, the 350 GTV, rolled out of its Sant’Agata, Italy, factory in 1963. That site has since been vastly expanded and still manufactures the company’s current lineup, which now includes hybrid powertrains in the V12 Revuelto and V8-powered Temerario supercars.While the same road frontage remains in front of the plant in 2026, Mr Niccoli said the factory has continued to adapt despite growing customer expectations around personalisation.“Our factories are fully digitalised, so we are, on one side, ready, because we have what we call a ‘data lake’ – where all the data from our production process is stored in the cloud,” he said.“We are, on one side, ready to use this data. It’s clear that we are now thinking about how to use it, which kind of artificial intelligence we want to use, but always keeping in mind our truth and our DNA.“We are a company which relies on craftsmanship and, let’s say, flexibility. We need to personalise our cars, so it’s something we want to use, without forgetting that we have a low-volume production process. But absolutely, it is a trend we are thinking about.”While Lamborghini, which is set to deliver the first customer examples of the Temerario in mid-2026, is closely watching the broader potential of AI in manufacturing, Mr Niccoli said the company is already employing the technology on its production lines in northern Italy.“We are using an application, basically for controlling, for example, some parts of our cars, to help our workers make big decisions in a shorter time,” he said.“So we have some applications, and we are studying even more in terms of always trying to help our people make decisions more quickly. This is what we want.” MORE: Explore the Lamborghini showroomTrusted Reviews, Smarter Choices, Better PricesWhere expert car reviews meet expert car buying – CarExpert gives you trusted advice, personalised service and real savings on your next new car.View showroomDamion SmyDeputy News EditorDamion SmyDeputy News EditorDamion Smy is an award-winning motoring journalist with global editorial experience at Car, Auto Express, and Wheels.Read moreYou might also likeMatt Campbell2026 Zeekr 7X reviewThis mid-size electric SUV is one of the most appealing new offerings in the market – and it’s more affordable than you’d think.47 Minutes AgoWilliam StopfordRenault Symbioz: Small SUV closer to Australia with hybrid powerThe Renault Symbioz has received type approval in Australia, though it's unclear if or when the small mild-hybrid and hybrid SUV will arrive Down Under.6 Hours AgoWilliam Stopford2026 Hyundai Elexio price and specs: Aussie-tuned Chinese EV slots in under Ioniq 5Hyundai is launching another rival for the top-selling Tesla Model Y and BYD Sealion 7 with the boxy Elexio sourced from China.9 Hours AgoDamion SmyVFACTS: The brands with the biggest sales drops in Australia in 2025The new-car market edged forward in 2025, but these brands recorded the biggest year-on-year sales declines.10 Hours AgoWilliam StopfordVFACTS 2025: Another record year for new vehicle sales in Australia, but growth modest overallSales of new vehicles in Australia have grown for a third year in a row, though the market was only up by 0.3 per cent overall.11 Hours AgoJames Wong2026 Nissan Qashqai: Hybrid-only lineup brings big price hikeThe 2026 Nissan Qashqai is going e-Power only, and its admission price will be more than $10,000 higher than before.13 Hours AgoMatt Campbell2026 Zeekr 7X reviewThis mid-size electric SUV is one of the most appealing new offerings in the market – and it’s more affordable than you’d think.47 Minutes AgoWilliam StopfordRenault Symbioz: Small SUV closer to Australia with hybrid powerThe Renault Symbioz has received type approval in Australia, though it's unclear if or when the small mild-hybrid and hybrid SUV will arrive Down Under.6 Hours AgoWilliam Stopford2026 Hyundai Elexio price and specs: Aussie-tuned Chinese EV slots in under Ioniq 5Hyundai is launching another rival for the top-selling Tesla Model Y and BYD Sealion 7 with the boxy Elexio sourced from China.9 Hours AgoDamion SmyVFACTS: The brands with the biggest sales drops in Australia in 2025The new-car market edged forward in 2025, but these brands recorded the biggest year-on-year sales declines.10 Hours AgoWilliam StopfordVFACTS 2025: Another record year for new vehicle sales in Australia, but growth modest overallSales of new vehicles in Australia have grown for a third year in a row, though the market was only up by 0.3 per cent overall.11 Hours AgoJames Wong2026 Nissan Qashqai: Hybrid-only lineup brings big price hikeThe 2026 Nissan Qashqai is going e-Power only, and its admission price will be more than $10,000 higher than before.13 Hours AgoRelatedWhy we've announced the first CarExpert Choice awards7 Months AgoLamborghini offers a look into its future3 Months AgoLamborghini Urus SE recalled due to fire risk3 Months Ago1200hp RAM TRX vs Lamborghini Huracan Sterrato drag race4 Months Ago2026 Zeekr 7X review47 Minutes AgoRenault Symbioz: Small SUV closer to Australia with hybrid power6 Hours Ago