Back to Articles
Jeanswest’s Comeback Criticized as ‘AI Slop’

The Courier-Mail

SKIPPED

Authors (0)

No authors linked

Description

Marketing experts have slammed iconic Australian brand Jeanswest for using “AI slop” in its first campaign since relaunching as an online-only retailer.

Summary

The article highlights criticism aimed at Jeanswest's use of artificial intelligence in its latest marketing campaign after relaunching as an online-only brand. Marketing experts derided the campaign for being subpar, referring to it as 'AI slop'. While it underscores challenges brands may face when leveraging AI technology in advertising, the discussion remains focused on marketing efficacy rather than safety risks. The piece lacks a broader context of how AI might contribute to existential threats or catastrophic risks, and it does not touch upon governance or policy measures related to AI outside of marketing concerns.

Body

Jeanswest’s comeback slammed as ‘AI slop’Marketing experts have slammed iconic Australian brand Jeanswest for using “AI slop” in its first campaign since relaunching as an online-only retailer. All your news for a great price Unlock this story and more with your subscription Full Digital Access What’s included Unlimited articles on app & web Subscriber-exclusive newsletters A digital version of Today’s paper Enjoy games & puzzles SuperCoach Plus stats & analysis while playing Pay As You Go No lock-in contract $1 for 4 weeksThen $32 charged every 4 weeks.* *Read the fine print Full Digital Access $1 charged for a duration of 4 weeks, after which it automatically renews at $32 charged every 4 weeks. Renewals occur unless cancelled as per full Terms and Conditions. Each payment, once made, is non-refundable, subject to law. Not in conjunction with any other offer. New customers only. Prices after any early discounted periods may be varied as per full Terms and Conditions. See www.couriermail.com.au/subscriptionterms for full details. 12 Month Plan Lock in and save $125 over 12 months^ $5 a week for 12 months($260 min. cost) charged as $20 every 4 weeks. Then $20 charged every 4 weeks.* ^Discount calculated in comparison to the Pay As You Go Offer on this page. *Read the fine print Full Digital Access 12 Month Plan costs $260 (min. cost) for the first 12 months, charged as $20 every 4 weeks. This automatically renews after the first 12 months to be charged as $20 (min. cost) every 4 weeks. Renewals occur unless cancelled as per full Terms and Conditions. No cancellations during the first 12 months. Each payment, once made, is non-refundable, subject to law. Not in conjunction with any other offer. Prices after the first 12 months may be varied as per full Terms and Conditions. See www.couriermail.com.au/subscriptionterms for full details. Read every article Full app & web access 24/7 Today’s paper Read the paper online exactly as it was printed Newsletters Subscriber exclusive news emails straight to your inbox News from our network Enjoy access to 11 of our news sites (exc. The Australian) Read every article Full app & web access 24/7 Today’s paper Read the paper online exactly as it was printed Newsletters Subscriber exclusive news emails straight to your inbox News from our network Enjoy access to 11 of our news sites (exc. The Australian) Pay As You Go $1 for 4 weeksThen $32 charged every 4 weeks.* Subscribe now Other subscription options Print + Digital Subscriptions Corporate Subscriptions Your Selection: $0 Your Selection – Change selection Today’s Total $0 Read the fine print Terms and Conditions Sorry, we are unable to process your request at this time. Please try again later.