ASX Companies Use AI to Counter Machine-Led Trading During Earnings Season
Australian Financial Review
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Details
- Date Published
- 30 Jan 2026
- Priority Score
- 2
- Australian
- Yes
- Created
- 1 Feb 2026, 05:00 pm
Description
As profit season ramps up, companies like Orica and Worley are turning to AI and analysis to better communicate and offset algorithmic trading strategies.
Summary
The article examines how top ASX companies like Orica and Worley are leveraging artificial intelligence tools during earnings season to improve their communication strategies and mitigate the impact of algorithmic trading. While the primary focus is on investor relations and financial strategy, the use of AI in this context highlights the growing influence of machine learning in trading environments. Although the article does not address existential or catastrophic AI risks directly, it underscores the strategic deployment of AI in finance, a sector sensitive to rapid technological changes. The insights may indirectly relate to governance and policy discussions on regulating AI in financial markets.
Body
CompaniesFinancial ServicesEarnings seasonPrint articleJoyce MoullakisAssociate editorUpdated Jan 30, 2026 – 3.20pm, first published at 2.38pmCall it man or woman versus machine, or just a well-rounded investor relations strategy.As the all-important February earnings season ramps up, several top 100 ASX companies are deploying artificial intelligence and other tools to communicate their message better and beat or offset machine-led trading strategies.Loading...Joyce Moullakis is an associate editor writing across company news, policy issues, investment banking, private equity and financial services. Connect with Joyce on Twitter. Email Joyce at joyce.moullakis@nine.com.auSaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginLicense articleFollow the topics, people and companies that matter to you.Find out moreRead MoreEarnings seasonInvestingOnline tradingAIMacquarie GroupJPMorgan ChaseOrica LimitedWorleyAFR WeekendFetching latest articles