OpenAI is back with yet another new product. It has now announced a new enterprise platform called Frontier that is designed to help organisations build and manage AI agents across their businesses. Frontier is positioned as an end-to-end system for creating, deploying and governing AI ‘co-workers’ capable of performing operational tasks. Related Article Block Placeholder Article ID: 330965 Neural Notes: Why OpenClaw and Moltbook are raising serious security red flags Tegan Jones “Frontier gives agents the same skills people need to succeed at work: shared context, onboarding, hands-on learning with feedback, and clear permissions and boundaries,” OpenAI said in a blog post. According to the company, Frontier is intended to address what it describes as an “AI opportunity gap” inside large organisations. It refers to a growing disconnect between what modern AI models are capable of and what businesses are actually able to deploy at scale. While many enterprises have experimented with individual AI tools, OpenAI argues those efforts often remain fragmented, with agents locked into single applications or narrow use cases. Smarter business news. Straight to your inbox. For startup founders, small businesses and leaders. Build sharper instincts and better strategy by learning from Australia’s smartest business minds. Sign up for free. * indicates required Email Address * By continuing, you agree to our Terms & Conditions and Privacy Policy. “Agents are now getting deployed everywhere, and each one is isolated in what it can see and do,” the post said.  “Every new agent can end up adding complexity instead of helping, because it doesn’t have enough context to do the job well.” Frontier is said to be designed to act as an intelligence layer that connects internal systems such as data warehouses, CRM platforms and ticketing tools, giving AI agents a shared understanding of how work is done across an organisation.  Related Article Block Placeholder Article ID: 330129 Neural Notes: ChatGPT Health’s Australian launch raises hard regulatory questions Tegan Jones Agents can then be granted permissions to plan, act, and solve problems using files, code and existing software tools. OpenAI says its approach deliberately avoids forcing companies to overhaul existing infrastructure. It said the platform “works with the systems teams already have, without forcing them to replatform,” and supports agents built in-house as well as those supplied by third-party vendors. Early adopters and pilot users include major global brands such as HP, Oracle, Cisco and Uber.  A significant element of the rollout is a services component. OpenAI said it will embed Forward Deployed Engineers (FDEs) alongside customer teams to help design workflows, establish governance and connect deployments back to OpenAI’s research division. “Closing the opportunity gap isn’t just a technology problem,” the company noted, emphasising that organisational know-how and change management remain critical to successful AI adoption. Frontier also includes built-in tools for evaluating and improving agent performance over time, along with identity management and guardrails aimed at making the system suitable for regulated industries. Related Article Block Placeholder Article ID: 331083 Sam Altman slams Anthropic’s “dishonest” Super Bowl ads about ChatGPT David Adams OpenAI executives have described the launch as a strategic move to expand the company’s enterprise revenue, which already accounts for roughly 40% of its business and is expected to reach around 50% by the end of the year. The company declined to disclose pricing details. Frontier is initially being made available to a limited group of customers, with broader rollout planned “over the next few months.” OpenAI said it is also working with a small cohort of specialist software partners to build applications on top of the new platform. “The question now isn’t whether AI will change how work gets done,” OpenAI said, “but how quickly your organisation can turn agents into a real advantage.” The announcement comes amid a rapid slew of product releases from OpenAI in recent months, as the company pushes to diversify its business model. Most recently, OpenAI confirmed plans for ChatGPT Health in Australia and to introduce advertising inside ChatGPT. This is a significant, but expected, shift that will see sponsored placements appear for users on lower-cost tiers, while higher-priced business and enterprise accounts remain ad-free for now. Stay in the know Never miss a story: sign up to SmartCompany’s free daily newsletter and find our best stories on LinkedIn.