AI Slop Replaces Corporate Spin as Executives Get It Wrong on LinkedIn
Australian Financial Review
ENRICHED
Details
- Date Published
- 24 Feb 2026
- Priority Score
- 1
- Australian
- Yes
- Created
- 26 Feb 2026, 02:00 am
Description
If there’s an upside to the proliferation of artificial intelligence in online posts it’s a new game – bullshit bingo.
Summary
The article humorously critiques the increasing reliance on artificial intelligence by corporate executives for crafting social media posts, particularly highlighting the inadequacies and amusing blunders this leads to on platforms like LinkedIn. While the piece provides an insightful commentary on AI's encroachment into corporate communication, it does not delve deeply into safety or governance issues around AI usage. The article focuses on AI's practical impacts on business environments rather than addressing its potential existential or catastrophic risks. Therefore, it provides limited scope for influencing AI safety policy or governance frameworks, either within Australia or globally.
Body
Hannah TattersallActing editor, AFR Rich ListFeb 24, 2026 – 7.06pmOnce upon a time, all executives had to worry about was finding the right spin doctor to iron out their corporate gibberish or get their messaging right for the weekly all-staff fridge cleanout email.Now, artificial intelligence can do it all for them.Loading...clarification —An earlier version of this article incorrectly stated that Andrew Forrest’s LinkedIn post had exceeded the 3000 character limit. The post did not exceed the 3000 character limit but some people are unable to see the entire post due to a technical glitch. SaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginLicense articleFollow the topics, people and companies that matter to you.Find out moreRead MoreAILeadership lessonsSocial mediaAndrew ForrestHannah TattersallActing editor, AFR Rich ListHannah Tattersall is the acting editor of the AFR Rich List. She was previously a work and careers reporter for The Australian Financial Review. Email Hannah at hannah.tattersall@afr.comFetching latest articles