Firmable, Leigh Jasper’s AI Sales Start-up, Valued at Almost $100 Million
Australian Financial Review
ENRICHED
Details
- Date Published
- 1 Mar 2026
- Priority Score
- 2
- Australian
- Yes
- Created
- 2 Mar 2026, 01:45 am
Description
The venture capital heavyweight sold his last start-up, Aconex, to Oracle for $1.6 billion. Now he is developing software to help sales people assess leads.
Summary
Leigh Jasper's AI-focused start-up, Firmable, has achieved a significant milestone with a valuation nearing $100 million following a successful funding round. The company, which specializes in software designed to assist salespeople with lead assessment, exemplifies the growing trend of AI innovations in the sales industry. Although Firmable is not directly addressing catastrophic AI risks, its progress reflects the broader landscape where AI is reshaping business models, sparking debates about the future of AI in commercial contexts. This development is noteworthy within Australia's burgeoning tech ecosystem but does not directly influence policy or existential risk discourse.
Body
TechnologyFundingPrint articlePaul SmithTechnology editorMar 1, 2026 – 8.00pmFirmable, the start-up founded by venture capital heavyweight Leigh Jasper after he sold his previous business for $1.6 billion, has secured a valuation of almost $100 million after closing a major funding round.The company, which was founded in 2023 and develops software that helps sales people assess leads and monitor accounts, raised around $14 million from investors, including Airtree Ventures, one of the country’s largest venture capital firms. The new valuation is double its earlier value, and comes despite increased scepticism about software company growth, and fears artificial intelligence will dent their business models.Loading...Paul Smith edits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, artificial intelligence, business use of tech, the fast-growing Australian tech industry and start-ups, and national innovation policy from our Sydney newsroom. Send tips to @sayssmithy.99 on encrypted messaging platform Signal. Connect with Paul on Twitter. Email Paul at psmith@afr.comSaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginLicense articleFollow the topics, people and companies that matter to you.Find out moreRead MoreFundingVenture capitalSoftwareAILeigh JasperAconex LimitedRedbubble LimitedGoogleOpenAIAnthropicDisruptionFetching latest articles