How Jobs Site Seek Plans to Benefit, Not Suffer, from Artificial Intelligence
Australian Financial Review
ENRICHED
Details
- Date Published
- 2 Mar 2026
- Priority Score
- 3
- Australian
- Yes
- Created
- 2 Mar 2026, 08:00 pm
Description
With the market in a tailspin over software and websites, some leaders are out to show the sceptics that the bots can boost, not tank, their bottom line.
Summary
The article evaluates the impact of artificial intelligence on companies like Seek, analyzing how AI poses both challenges and opportunities within the workplace. Significant concerns are raised about AI disrupting the economy, particularly with fears of job displacement in white-collar sectors, which could adversely affect consumer spending and destabilize markets. The piece further reflects on new tools from companies like Anthropic and OpenAI, which may replicate tasks currently performed by junior employees, thus reshaping employment needs. This discussion is highly relevant to ongoing debates about AI governance and economic impacts, particularly within the context of Australian businesses and their adaption to technological advancements.
Body
TechnologyAIPrint articleTess BennettTechnology reporterMar 3, 2026 – 6.00amUncertainty over how AI will reshape the economy is triggering volatile swings in the share prices of some of Australia’s blue-chip companies. At the heart of the disruption are fears that new AI tools from companies like Anthropic and OpenAI will be able to replicate the work of junior employees, and the software they rely on to get their work done.That pessimism was articulated in a blog post authored by Citrini Research published in February. It laid out a hypothetical scenario set in June 2028, where AI disruption caused mass unemployment for white-collar workers, triggering a fall in consumer spending. The spectre of AI rendering human labour obsolete caused further share price falls across technology, payments and insurance companies.Loading...Tess Bennett is a technology reporter with The Australian Financial Review, based in the Brisbane newsroom. She was previously the work & careers reporter. Message Tess on Signal: @tessbennett.02. Connect with Tess on Twitter. Email Tess at tess.bennett@afr.comSaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginLicense articleFollow the topics, people and companies that matter to you.Find out moreRead MoreAISEEKBHP GroupAFR ReportsFetching latest articles