Sam Kroonenburg’s Cuttable Start-up Valued at $100 Million After Airtree and Glitch Capital Invest
The Australian Financial Review
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Details
- Date Published
- 24 Mar 2026
- Priority Score
- 1
- Australian
- Yes
- Created
- 25 Mar 2026, 10:00 am
Description
Cuttable has an AI platform that makes digital ads in bulk. Founder Sam Kroonenburg says vibe coding means it is growing faster with fewer staff.
Summary
This article highlights the rapid growth of Cuttable, an Australian generative AI startup that automates digital advertising production. Founder Sam Kroonenburg notes that the rise of 'vibe coding' allows the company to scale capabilities and reach significant valuations with a lean workforce. While the startup focuses on commercial applications, the use of AI for high-volume content generation underscores broader trends in automated influence and information ecosystems. The development reflects the increasing maturity and integration of AI tools within the Australian tech sector.
Body
TechnologyFundingPrint articlePaul SmithTechnology editorMar 24, 2026 – 9.00amCuttable, an advertising technology start-up founded by Sam Kroonenburg after he sold his first company for $2 billion, has cracked the $100 million valuation milestone after closing a major funding round.Kroonenburg pocketed about $500 million from the sale of A Cloud Guru to Pluralsight in 2021, and founded Cuttable three years later.Loading...SaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginLicense articleFollow the topics, people and companies that matter to you.Find out moreRead MoreFundingAISoftwareAdvertisingMedia & marketingSocial mediaUSAFacebookInstagramGoogleAtlassianFetching latest articles