OpenAI Buys Tech Talk Show TBPN in Push to Shape AI Narrative
The Guardian
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- Date Published
- 2 Apr 2026
- Priority Score
- 3
- Australian
- No
- Created
- 3 Apr 2026, 12:00 am
Description
OpenAI’s chief of strategy says acquisition of show will help company engage with public about AI as it evolves
Summary
This acquisition signifies OpenAI's expansion into media to directly manage the public narrative surrounding the transition to Artificial General Intelligence (AGI). By internalizing a major Silicon Valley talk show, the company seeks to steer 'constructive conversation' about the disruption and risks associated with frontier AI models. Such a move centralizes influence over AI discourse, potentially impacting how catastrophic risks and safety guardrails are communicated to the public and policymakers. This involvement in media highlights the growing soft power of frontier AI labs in shaping the global governance and regulatory landscape through strategic communication.
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Sam Altman, CEO of OpenAI, testifies during a Senate hearing in Washington DC on 8 May 2025. Photograph: Tom Williams/CQ-Roll Call, Inc/Getty ImagesView image in fullscreenSam Altman, CEO of OpenAI, testifies during a Senate hearing in Washington DC on 8 May 2025. Photograph: Tom Williams/CQ-Roll Call, Inc/Getty ImagesOpenAI buys tech talkshow TBPN in push to shape AI narrativeOpenAI’s chief of strategy says acquisition of show will help company engage with public about AI as it evolvesOpenAI is wading into the media business by acquiring TBPN, a technology-focused talkshow closely watched by Silicon Valley insiders, its hosts said on Wednesday.Co-hosts John Coogan and Jordi Hays broadcast TBPN live for three hours every weekday from Los Angeles, lining up guests that include founders, venture capitalists and major figures in the technology world.The financial terms of the deal were not disclosed.Fidji Simo, OpenAI’s chief of strategy, said in an internal message to staff that the acquisition would help the company engage more authentically with the public at a pivotal moment for artificial intelligence.“We’re driving a really big technological shift. And with the mission of bringing AGI to the world comes a responsibility to help create a space for a real, constructive conversation about the changes AI creates,” she wrote.OpenAI, parent firm of ChatGPT, closes $122bn funding round amid AI boomRead moreSimo said TBPN “will continue to run their programming, choose their guests, and make their own editorial decisions. That’s foundational to their credibility, and it’s something we’re explicitly protecting as part of this agreement.”The show – which is broadcast on X, YouTube and Spotify – is also known for a ritual in which the hosts bang a gong as guests announce their latest fundraising haul.TBPN will continue broadcasting daily at its regular time, Coogan said in a post on X, adding that the acquisition represented a “full circle moment” given his longstanding ties to OpenAI’s chief executive, Sam Altman.“He funded my first company in 2013,” Coogan wrote, tracing a relationship with Altman that spanned stints at Y Combinator – the startup incubator where Altman served as president.Coogan also worked at venture capital giant Founders Fund, where he said the first deal he encountered was OpenAI’s post-ChatGPT funding round in late 2022.“This is not an April fools joke,” Coogan said, confirming the deal at the start of their show on Thursday.Explore more on these topicsOpenAIAI (artificial intelligence)Talk showsComputingTechnology sectornewsShareReuse this content