SafetyCulture founder Luke Anear buys Twine, seeks AI advantage amid market reckoning
The Australian Financial Review
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Details
- Date Published
- 6 Apr 2026
- Priority Score
- 1
- Australian
- Yes
- Created
- 6 Apr 2026, 04:00 am
Description
Founder Luke Anear says the company is moving more aggressively to pursue growth opportunities after its purchase of AI start-up Twine.
Summary
Australian safety tech giant SafetyCulture has acquired Sydney-based AI analytics startup Twine to integrate machine learning into its workplace safety and operations platform. This move reflects a broader strategic shift within the Australian tech sector to consolidate AI capabilities amid market disruption. While central to enterprise safety management, the article focuses on business expansion and commercial integration rather than the formal mitigation of existential or catastrophic AI risks. Such developments highlight the rapid proliferation of AI across critical infrastructure and workplace safety domains within the Australian governance framework.
Body
TechnologySoftwarePrint articleAmelia McGuireBusiness reporterApr 6, 2026 – 12.00pmSafetyCulture, one of the country’s biggest private software companies, has acquired Sydney-based sales analytics start-up Twine in the first of a spree of buyouts aimed at asserting its place in a market undergoing a global reckoning due to the rise of artificial intelligence.SafetyCulture founder Luke Anear returned to running the day-to-day operations of the workplace safety company last month after the sudden departure of former chief executive Kelly Vohs. In that time, SafetyCulture finalised the Twine acquisition, submitted a term sheet on another potential buyout and entered the final stages of talks with a third.Loading...SaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginLicense articleFollow the topics, people and companies that matter to you.Find out moreRead MoreSoftwareAIHostplusHESTAStart-upsVenture capitalMergers & acquisitionsDisruptionFetching latest articles