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Nine Outlines AI 'Vision' as it Tells Journalists to Increase AI Use

Crikey

ENRICHED

Details

Date Published
9 Apr 2026
Priority Score
2
Australian
Yes
Created
13 Apr 2026, 04:00 am

Authors (1)

Description

Nine’s editorial staff, which includes The Sydney Morning Herald, The Age and the Australian Financial Review, were told at an all-staff meeting that their use of AI must improve.

Summary

Nine Entertainment management has mandated a significant increase in AI adoption across its major Australian mastheads, including The Sydney Morning Herald and The Age, to drive operational efficiency. The directive emphasizes that the board expects widespread utilization of AI tools, with management moving to monitor staff usage levels following reports of departmental underperformance in technology integration. While the article highlights the intersection of AI and media industry productivity, it focuses primarily on corporate implementation and workplace efficiency rather than addressing catastrophic safety risks or technical frontier AI safeguards.

Body

Nine editorial staff, including newspaper journalists at its flagship publications The Sydney Morning Herald and The Age, have been told to increase their use of AI “to improve efficiency” in an all-staff meeting. Managing director of publishing Tory Maguire told staff on April 8 that the company’s board expected everyone at Nine to be using AI, that Nine’s publishing division was underperforming in its utilisation of the technology, and that management would be monitoring staff usage of AI.