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Meta builds AI version of Mark Zuckerberg to interact with staff

The Australian Financial Review

ENRICHED

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Date Published
13 Apr 2026
Priority Score
2
Australian
Yes
Created
13 Apr 2026, 02:00 pm

Authors (1)

Description

The Meta chief is personally involved in training and testing his animated AI, which could offer conversation and feedback to employees.

Summary

Meta is developing photorealistic, AI-powered 3D avatars of Mark Zuckerberg and other figures to facilitate internal interaction and feedback among employees. This advancement illustrates a significant push toward highly sophisticated, real-time interactive frontier AI capabilities that blur the lines between human and synthetic agents. While the focus is on workplace culture, the underlying technology for autonomous digital personas presents long-term safety challenges regarding identity verification and social manipulation risks. The article highlights how major tech firms are prioritising and integrating advanced generative AI directly into their core organisational structures.

Body

TechnologyAIPrint articleHannah MurphyApr 13, 2026 – 5.38pmSan Francisco | Meta is building an artificial intelligence version of Mark Zuckerberg that can engage with employees in his stead, as part of a broader push to remake the big tech company around AI.The $US1.6 trillion group has been working on developing photorealistic, AI-powered 3D characters that users can interact with in real time, according to four people familiar with the matter.Loading...Financial TimesSaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginFollow the topics, people and companies that matter to you.Find out moreRead MoreAIMark ZuckerbergOpenAIFacebookWorkplace cultureFetching latest articles