AdvertisementWhat the Duchess of Sussex wears is big business. And no one understands that better than Meghan herself.Just in time for her Australian tour with Prince Harry, it’s been announced Meghan has invested in AI fashion platform OneOff. In addition to being an investor, she will earn affiliate revenue from sales made through the platform, as a fashion creator who invites people to shop her looks.Meghan wears the Priscilla dress by Sydney-based designer Karen Gee at the Royal Childrens Hospital in Melbourne with Prince Harry.APMeghan wore a brown suede set by Byron Bay-based label St. Agni on Monday. APMeghan’s OneOff creator profile already lists the items she’s worn on this Australian tour, including a $1250 dress by Sydney-based designer Karen Gee and $295 sweater from P Johnson.AdvertisementLaunched in 2025 by Bobby Maylack (former chief creative officer for Cameo) and Emir Talu (a co-founder of American coffee chain Blank Street), OneOff leverages AI technology to give users personalised recommendations based on their style preferences and find the specific items worn by celebrities or influencers.And in the case of verified creators – those who have partnered with the platform – like Meghan, it also enables them to profit from that system, with the talent taking home affiliate revenue from the sales.Users can already shop items Meghan has worn on her Australian tour via OneOff, with a portion of the sales revenue going back to Meghan. OneOffThe specific revenue split on a sale is 10 to 25 per cent from the retailer to OneOff, which is then split with the creator.“When we talk to any talent, they’re aware that every day, someone is searching for their name plus fashion,” Maylack told Vogue. “There’s this pervasive feeling with talent that they’re not monetising their actual trendsetting – other people are.”AdvertisementAligned with the platform, Meghan gets to dress like a royal and earn affiliate revenue, too.“When Meghan’s agency (WME) brought her this opportunity last year, she was excited to join the platform because it creates an interactive closet experience for consumers,” a spokesperson for Meghan said of her desire to join the platform.“OneOff has a global reach that allows users to access information on styles worn for both public appearances and everyday life and makes sure the right designers are getting the proper credit. She cares about fashion and was motivated to invest not only to expand her portfolio, but to help uplift the fashion designers she is a fan of.”Meghan’s entrepreneurial spirit is alive and well. It’s not her first foray into the space; last year, she also joined ShopMy, a platform where she recommended fashion items from brands like Jenni Kayne and Uniqlo.AdvertisementWhile in Melbourne, Meghan and Harry also attended an event held by Nexus Global. According to the Nexus Summit Instagram account, it’s the “leading global community of the next-gen philanthropists, impact investors and innovators accelerating social good throughout the world”.Roo Harris, co-owner of Scale Investors, an Australian venture capital fund that backs women-led start-ups, shared a post about the event on LinkedIn.Prince Harry and Meghan at an event in Melbourne on Tuesday, according to a post by Scale Investors co-owner Roo Harris on LinkedIn.LinkedIn/Roo Harris“Met up with these fun folks last night! Chatted on all the things, including the joy of a red-headed daughter,” Harris wrote in the post alongside a photo of the royal couple.Make the most of your health, relationships, fitness and nutrition with our Live Well newsletter. Get it in your inbox every Monday.CORRECTIONAn earlier version of this story said Harry and Meghan attended an event held by Scale Investors. It’s been updated to say the event was hosted by Nexus Global.SaveYou have reached your maximum number of saved items.Remove items from your saved list to add more.ShareLicense this articleMore:Royal familyPrince HarryInvestingMeghan MarkleCourtney Thompson is a Lifestyle Reporter at the Sydney Morning Herald and The Age.Lauren Ironmonger – Lauren is a lifestyle writer at The Sydney Morning Herald.Connect via email.AdvertisementAdvertisement