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AI Hallucinations in Consulting: EY Removes Loyalty Rewards Report Containing Fabricated Data and Non-existent Citations

The Australian Financial Review

ENRICHED

Details

Date Published
17 May 2026
Priority Score
2
Australian
Yes
Created
17 May 2026, 12:00 am

Authors (1)

Description

The incident is the latest example of a professional services firm being led astray by the new technology.

Summary

Large-scale AI hallucinations led accounting firm EY to retract a cyber-security marketing report containing entirely fabricated data and non-existent citations, including a reference to a fictitious McKinsey study. This incident underscores the systemic risks of unverified frontier AI integration in professional services and the potential for automated misinformation to undermine institutional trust and data integrity. While focusing on corporate reliability, the case demonstrates a lack of robust oversight mechanisms for AI-generated outputs, highlighting a critical vulnerability in governance frameworks designed to mitigate downstream information hazards. The failure to detect these errors before publication signals a gap in the organizational safety controls necessary for the responsible deployment of sophisticated AI systems.

Body

WorldNorth AmericaBig four consultantsPrint articleStephen FoleyMay 17, 2026 – 8.21amNew York | EY has withdrawn a study on loyalty rewards programs that included apparent artificial intelligence hallucinations and fake footnotes, in the latest example of a professional services firm being led astray by the new technology.The study, which was used by EY consultants in Canada to market their cybersecurity business, used made-up data, misattributed citations and referenced a McKinsey report that does not exist, online researchers discovered.Loading...Financial TimesSaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginFollow the topics, people and companies that matter to you.Find out moreRead MoreBig four consultantsAIDeloitteEYFetching latest articles