$3 trillion company NVIDIA Corp stuns tech worldIt looks like a rock concert, but an image of a stadium in California is proof that AI has changed the world forever.Andrew BackhouseandAFP3 min readMarch 19, 2024 - 1:13PMA company worth $3 trillion ($US2.21 trillion) has left the tech world gobsmacked with its latest innovation.NVIDIA Corp has been climbing the rankings of the most valuable firms in the world on the back of hype around artificial intelligence.Its share price has rocketed to $1348 ($US884.55), giving it a market capitalisation in the trillions.The company specialises in making graphics processing units (GPUs), a computer component originally designed for graphics including for computer games.But later it was discovered that parallel computing was extremely useful for neural networks.NVIDIA CEO Jensen Huang spoke to a hyped crowd. Picture: AFPBillionaire NVIDIA founder and CEO Jensen Huang fronted a hyped crowd today in a stadium in California to announce the next-gen Blackwell GPU, which is four times faster than the previous chip.“We need bigger GPUs. So ladies and gentlemen, I would like to introduce you to a very, very big GPU,” he said at the developers conference.The GTC 2024 event at SAP Center has been dubbed “AI Woodstock” by Wedbush analyst Dan Ives and is now a key event on big tech’s calendar due to NVIDIA’s singular role in the AI revolution that has taken the world by storm since the introduction ofChatGPTin late 2022.“I hope you realise this is not a concert, this is a developers conference,” Mr Huang joked as he took the stage in a packed arena.NVIDIA’s powerful GPU chips and software are an integral ingredient in the creation of generative AI, with rivals like AMD or Intel still struggling to match the power and efficiency of the company’s blockbuster H100 product, launched in 2022.Apple, Microsoft and Amazon have also developed chips with AI in mind, but for now are stuck trying to get their hands on NVIDIA’s coveted products in order to deliver on their own AI promises.That linchpin role in the AI revolution has seen NVIDIA’s share price rise roughly 250 per cent over the last 12 months, propelling the company above Amazon when measured by market capitalisation, behind only Microsoft and Apple.Is that a rock concert? Nope it’s a bunch of tech nerds. Picture: TwitterAn image of the packed stadium is proof of how much the world has changed since the AI revolution.Tech writer Bob O’Donnell wrote: “What is this a rock concert? No it’s the Jensen Huang keynote at [NVIDIA GTC 2024]. Wow, what a difference a few years makes!”“This is a crazy visual. NVIDIA’s got the arena where the San Jose Sharks play absolutely packed out for its GTC event. What a time to be alive,” another account wrote on social media.‘Insane’Not letting up, NVIDIA told the audience of developers and tech executives it was releasing an even more powerful processor and accompanying software, on a platform called Blackwell – named after David Blackwell, the first Black academic inducted into the National Academy of Science.Blackwell GPUs were AI “superchips” four times as fast as the previous generation when training AI models, NVIDIA said.“The rate at which computing is advancing is insane,” Mr Huang said.Nvidia CEO Jensen Huang delivers a keynote address. Picture: AFPThey would also deliver 25 times the energy efficiency, NVIDIA said, a key claim when the creation of AI is criticised for its ravenous needs for energy and natural resources when compared to more conventional computing.Unlike its rivals Intel, Micron and Texas Instruments, NVIDIA, like AMD, does not manufacture its own chips, but uses subcontractors, mainly the Taiwan Semiconductor Manufacturing Co.Given the geopolitical concerns with Taiwan and China, this could be a potential weak spot, and the US has banned NVIDIA from sending its most powerful chips to Chinese companies.Project Gr00tNVIDIA also announced other AI developments, including a platform for training humanoid robots.Project Gr00t, which NVIDIA said was not named after theGuardians of the Galaxymovie character Groot, was described as the “world’s first human foundation model.” Gr00t-powered robots will be designed to understand what people say and mimic people’s movements, learning from experience how to interact with the world, according to NVIDIA.The models “will enable a robot to learn from a handful of human demonstrations so it can help with everyday tasks and emulate human movement just by observing us,” NVIDIA said.More CoverageFresh details on Kate crisis: ‘Broken through’Bronte Coy$3 trillion company stuns tech worldAndrew Backhouse and AFPNVIDIA said it was also working with Apple to put AI capabilities into the newly released Vision Pro spatial computing gear.The collaboration comes as Apple is under pressure to show it is not being left behind by Amazon, Google, Meta and OpenAI when it comes to artificial intelligence.NVIDIA also unveiled the Earth-2 Cloud Platform for predicting climate change, using simulation by AI supercomputers.Join the conversationAdd your comment to this storyTo join the conversation, pleaselog in.Don't have an account?RegisterJoin the conversation, you are commenting asLogoutMore related storiesAustralian MarketsAussie shares tumble on Trump bloodbathUS President Donald Trump has sparked a bloodbath in global stock markets and Aussie shares were not immune on Tuesday.Read moreTravel‘Too far’: Qantas boss’ warning on Voice voteA national airline executive has criticised corporate Australia for their involvement in social issues, saying the pendulum has “swung too far”.Read moreAustralian MarketsTrump remark sparks $49bn Aussie wipe-outUS President Donald Trump has refused to rule out a recession in the world’s largest economy and now Aussie shares are plummeting.Read more