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The Boardroom Shift from AI Hype to Hard Execution

The Australian

ENRICHED

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Description

As corporate pressure mounts to deliver tangible returns, Adobe marketing chief Patrick Brown explains why the era of casual AI experimentation is over and why the business is rewriting the enterprise playbook.

Summary

The corporate landscape is transitioning away from experimental AI pilot programs toward a mandate for tangible, large-scale implementation and return on investment. This shift highlights the growing pressure on enterprise leadership to formalize AI strategies and move beyond casual experimentation. While the article touches on how businesses are rewriting their enterprise playbooks, it focuses more on commercial viability than on addressing existential risks or catastrophic safety guardrails. Its primary relevance lies in the maturing of AI governance within the Australian corporate sector as foundational models become integrated into critical business operations.

Body

The boardroom shift from AI hype to hard executionAs corporate pressure mounts to deliver tangible returns, Adobe marketing chief Patrick Brown explains why the era of casual AI experimentation is over and why the business is rewriting the enterprise playbook. All your news for a great price Unlock this story and more with your subscription Digital Access What’s included Unlimited access on app & web A digital version of Today’s Paper Daily puzzles & Mind Games Complimentary access to The Wall Street Journal Subscriber-exclusive newsletters & early access to tomorrow’s front pages Pay As You Go No lock-in contract $4 for 1 monthThen $48 charged monthly.* *Read the fine print The Australian Digital subscription costs $4 charged for a duration of 1 month, after which it automatically renews to $48 charged monthly. Renewals occur unless cancelled as per full Terms and Conditions. Each payment, once made, is non-refundable, subject to law. Not in conjunction with any other offer. New customers only. Prices after any early discounted periods may be varied as per full Terms and Conditions. See www.theaustralian.com.au/subscriptionterms for full details. 12 Month Plan Lock in & save $30 a month for the first 12 months($360 min. cost). Then $30 charged monthly.* *Read the fine print The Australian Digital 12 Month Plan costs $360 (min. cost) for the first 12 months, charged as $30 monthly. This automatically renews after the first 12 months to be charged as $30 (min. cost) monthly unless cancelled as per full Terms and Conditions. No cancellations during the first 12 months. Each payment, once made, is non-refundable, subject to law. Not in conjunction with any other offer. Prices after the first 12 months may be varied as per full Terms and Conditions. Seewww.theaustralian.com.au/subscriptionterms for full details. Benefits of Full Digital Access Unlimited access Expert news and commentary, accessible anytime on web & app. Today’s paper Swipe through the digital newspaper, liftouts, and archive. Newsletters Be in the know with subscriber-exclusive news emails. The Wall Street Journal Enjoy complimentary access to The Wall Street Journal. Mind Games Play daily crosswords, sudoku and more with Mind Games. Unlimited access Expert news and commentary, accessible anytime on web & app. Today’s paper Swipe through the digital newspaper, liftouts, and archive. Newsletters Be in the know with subscriber-exclusive news emails. The Wall Street Journal Enjoy complimentary access to The Wall Street Journal. Mind Games Play daily crosswords, sudoku and more with Mind Games. Subscribe Other subscription options Print + Digital Subscriptions Corporate Subscriptions Culture Travel + Luxury True Crime Podcasts Wealth Health Commentary Your Selection: $0 Your Selection – Change selection Today’s Total $0 Read the fine print Terms and Conditions Sorry, we are unable to process your request at this time. Please try again later.