Back to Articles
Big Four Bank's Controversial AI Initiative

News.com.au

SKIPPED

Description

One of Australia’s biggest banks is reportedly trialling a ChatGPT-style AI chat bot that could soon replace thousands of local call centre staff.

Summary

The Commonwealth Bank of Australia is testing an AI-driven chatbot named Hey CommBank, potentially replacing local call center jobs. This initiative demonstrates the growing trend in the banking sector to employ advanced AI technologies such as the ChatGPT-style chatbot for customer service. While the chatbot aims to improve customer interaction and efficiency, it also raises concerns about potential job displacement within the bank's workforce. The bank's adoption of an 'AI Factory' with Amazon Web Services highlights a commitment to developing AI solutions while emphasizing the importance of safety guardrails in its deployment. This advancement underscores the broader global conversation about the implications of AI automation on jobs and the need for responsible integration of such technologies.

Body

Commonwealth Bank exploring prospect of replacing call service jobs with AI-driven chatbotOne of Australia’s big four banks is exploring the prospect of trialling an AI-style chatbot that could replace its call centre staff.NewsWireless than 2 min readSeptember 18, 2024 - 4:23PMNewsWireOne of Australia’s biggest banks is reportedly trialling a ChatGPT-style AI chat bot that could soon replace thousands of local call centre staff.Commonwealth Bank is currently conducting trials of Hey CommBank – an AI chatbot currently being tested on bank employees who are also customers.The trial is part of a wider push into artificial intelligence by the big four bank which recently became the first in Australia to use a so-called AI Factory from Amazon.CommBank chief data officer Andrew McMullan said customers would become familiar with using ChatGPT-style services“We are trying to understand what the engagement is like, how those agents would interact with customers, and are making sure that we’re very responsible,” he told the Australian Financial Review (AFR).“We’re building the safety guardrails that are required to make sure that these agents can be deployed safely to customers en-masse.”Commonwealth Bank of Australia is reportedly exploring the prospect of replacing call service jobs with AI. Picture: NCA NewsWire / Luis Enrique AscuiCBA chief data and analytics officer Andrew McMullan said the bank was attempting to understand what could be improved in terms of customer experience through the trial of the chatbot. Picture: SuppliedDr McMullan said one use of Hey CommBank would be to tell customers how much they need to save to buy a house.The chatbot would answer customer's queries in what the bank described as a conversational manner and with data based on Commbank’s information.Currently, CBA employs 2400 call centre staff speak who speak with up to 50,000 customers a day, though how many jobs could be impacted is not clear.Dr McMullan said AI was already monitoring service calls which could be converted into a transcript in 1.2 seconds and were judged by AI on customer sentiment.The shift is underpinned by its recently announced use of the “state-of-the-art AI Factory” in collaboration with the cloud computing, pay-as-you-go Amazon Web Services,CommBank said AI factory would enable employees to “conduct safe testing and development of AI solutions” by using the computing power afforded to the AWS service.“This will allow CommBank to provide hyper-personalised and contextualised experiences for customers and communities, more quickly and at scale,” CommBank said.Read related topics:Commonwealth BankMore related storiesAnimalsWild find down woman’s pants during arrestPolice made the surprising discovery while arresting a woman at a Melbourne train station.Read moreMotoring NewsMusk on verge of tears as Tesla losses mountFormer EV darling Tesla is being smashed by a series of massive problems as backlash against Elon Musk’s political behaviour continues to snowball.Read moreSpaceMillions to see rare astronomical eventMillions of Australians will be treated to a rare astronomical sight this week, with scientists describing the phenomenon as “the moon with a sunset”.Read more