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Kmart's AI Assistant: Upgrade to Preview Outfits on Shoppers

Nine.com.au

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Details

Date Published
28 May 2026
Priority Score
1
Australian
Yes
Created
31 May 2026, 04:00 pm

Authors (1)

Description

Kmart shoppers won't need to use their imagination when shopping for clothes online as a new feature is on the way allowing people to virtually try pieces on and see products in their own homes.

Summary

This article highlights Kmart's implementation of generative AI and augmented reality for virtual try-on features and home product visualization. While the technology demonstrates advancements in consumer-facing computer vision and personalized AI assistants, it focuses purely on retail convenience and commercial application. The content does not address catastrophic AI risks, safety oversight, or frontier capability concerns, serving instead as a case study for narrow AI integration in the Australian retail sector.