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Attack of the Clones: CEOs Get AI Twins

The Australian

ENRICHED

Description

Xero boss Sukhinder Singh Cassidy has built an AI version of her own voice and shared it with staff, as Australian bosses embrace digital clones that are upending the corporate affairs profession.

Summary

Australian business leaders, such as Xero CEO Sukhinder Singh Cassidy, are increasingly adopting high-fidelity AI voice and digital clones to handle corporate communications and investor relations. While these advancements demonstrate significant progress in frontier generative AI capabilities, they highlight emerging risks in corporate governance regarding authentication and identity theft. The technology's rapid deployment in Australia's corporate sector underscores a growing need for regulatory frameworks to address digital impersonation and the erosion of trust in institutional communications.

Body

Attack of the clones: CEOs get AI twinsXero boss Sukhinder Singh Cassidy has built an AI version of her own voice and shared it with staff, as Australian bosses embrace digital clones that are upending the corporate affairs profession. All your news for a great price Unlock this story and more with your subscription Digital Access What’s included Unlimited access on app & web A digital version of Today’s Paper Daily puzzles & Mind Games Complimentary access to The Wall Street Journal Subscriber-exclusive newsletters & early access to tomorrow’s front pages Pay As You Go No lock-in contract $4 for 4 weeksThen $44 charged every 4 weeks.* *Read the fine print The Australian Digital subscription costs $4 charged for a duration of 4 weeks, after which it automatically renews to $44 charged every 4 weeks. Renewals occur unless cancelled as per full Terms and Conditions. Each payment, once made, is non-refundable, subject to law. Not in conjunction with any other offer. New customers only. Prices after any early discounted periods may be varied as per full Terms and Conditions. See www.theaustralian.com.au/subscriptionterms for full details. 12 Month Plan Lock in & save $7 a week for the first 12 months($364 min. cost) charged as $28 every 4 weeks. Then $28 charged every 4 weeks.* *Read the fine print The Australian Digital 12 Month Plan costs $364 (min. cost) for the first 12 months, charged as $28 every 4 weeks. This automatically renews after the first 12 months to be charged as $28 (min. cost) every 4 weeks unless cancelled as per full Terms and Conditions. No cancellations during the first 12 months. Each payment, once made, is non-refundable, subject to law.  Not in conjunction with any other offer. Prices after the first 12 months may be varied as per full Terms and Conditions. Seewww.theaustralian.com.au/subscriptionterms for full details. Benefits of Full Digital Access Unlimited access Expert news and commentary, accessible anytime on web & app. Today’s paper Swipe through the digital newspaper, liftouts, and archive. Newsletters Be in the know with subscriber-exclusive news emails. The Wall Street Journal Enjoy complimentary access to The Wall Street Journal. Mind Games Play daily crosswords, sudoku and more with Mind Games. Unlimited access Expert news and commentary, accessible anytime on web & app. Today’s paper Swipe through the digital newspaper, liftouts, and archive. Newsletters Be in the know with subscriber-exclusive news emails. The Wall Street Journal Enjoy complimentary access to The Wall Street Journal. Mind Games Play daily crosswords, sudoku and more with Mind Games. Subscribe Other subscription options Print + Digital Subscriptions Corporate Subscriptions Culture Travel + Luxury True Crime Podcasts Wealth Health Commentary Your Selection: $0 Your Selection – Change selection Today’s Total $0 Read the fine print Terms and Conditions Sorry, we are unable to process your request at this time. Please try again later.