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Makeover: Adore Beauty Dumps Staff Amid AI Rollout

Herald Sun

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Description

Adore Beauty insiders say morale is low as staff at the ASX-listed cosmetics company quietly axes dozens of roles while ramping up its use of artificial intelligence.

Summary

This report details Australian cosmetics retailer Adore Beauty's decision to implement mass redundancies while simultaneously expanding its investment in artificial intelligence technologies. The situation highlights the immediate economic and workforce disruptions occurring as ASX-listed companies transition toward AI-driven operational models. While not addressing existential risks, the case serves as a prompt for governance discussions regarding the ethical deployment of AI and its impact on domestic labor markets. It underscores the tension between corporate efficiency gains through frontier technology and the social stability of the workforce.

Body

Make over: Adore Beauty dumps staff amid AI roll outAdore Beauty insiders say morale is low as staff at the ASX-listed cosmetics company quietly axes dozens of roles while ramping up its use of artificial intelligence. EOFY Sale on now Unlock this story and more with your subscription Full Digital Access What’s included Unlimited articles on app & web Subscriber-exclusive newsletters A digital version of Today’s Paper Enjoy puzzles SuperCoach Plus stats & analysis while playing Pay As You Go No lock-in contract $4 for 4 weeksThen $32 charged every 4 weeks.* *Read the fine print Full Digital Access $4 charged for a duration of 4 weeks, after which it automatically renews at $32 charged every 4 weeks. Renewals occur unless cancelled as per full Terms and Conditions. Each payment, once made, is non-refundable, subject to law. Not in conjunction with any other offer. New customers only. Prices after any early discounted periods may be varied as per full Terms and Conditions. See www.heraldsun.com.au/subscriptionterms for full details. LIMITED TIME OFFER EOFY Offer Less than 45c a day for your first year $3 a week for the first 12 months($156 min. cost) charged as $12 every 4 weeks. Then $20 charged every 4 weeks.* *Read the fine print Full Digital Access 12 Month Plan costs $156 (min. cost) for the first 12 months, charged as $12 every 4 weeks. This automatically renews after the first 12 months to be charged as $20 (min. cost) every 4 weeks. Renewals occur unless cancelled as per full Terms and Conditions. No cancellations during the first 12 months. Each payment, once made, is non-refundable, subject to law. Not in conjunction with any other offer. Prices after the first 12 months may be varied as per full Terms and Conditions. See www.heraldsun.com.au/subscriptionterms for full details. Subscribe Other subscription options Print + Digital Subscriptions Corporate Subscriptions Your Selection: $0 Your Selection – Change selection Today’s Total $0 Read the fine print Terms and Conditions Sorry, we are unable to process your request at this time. Please try again later.