Back to Articles
Should AI Answer the Phone?

ABC News

ENRICHED

Details

Date Published
19 June 2024
Priority Score
2
Australian
Yes
Created
19 June 2026, 06:01 am

Description

Voice AI is one of the clearest fronts in the fight over what artificial intelligence will actually do to human work. Not in theory, and not eventually - but right now, in one of the most routine, repetitive and heavily staffed parts of the economy: the call centre. Will Bodewes is the Melbourne graduate behind Phonely.ai, a now San Francisco-based startup building voice agents for businesses that want phones answered instantly, cheaply, and at scale. He joins Alan Kohler to talk about what that means for the millions of people who currently do that work, how much of this is really about productivity versus replacement, and why the pitch to business is as blunt as it sounds - lower costs, no wait times, and fewer missed opportunities. But this interview does something extra too. Alan actually talks to the AI itself - testing what it sounds like, how natural it feels, where it stumbles, and what that reveals about both the promise and the limits of the technology. They also get into the bigger questions: whether customers should always be told they are speaking to a machine, how close voice AI is to sounding fully human, the risks of scams and fraud, and whether tools like this are making life easier - or just quietly automating more people out of a job. Will Bodewes, founder of Phonely.ai joins Alan Kohler to unpack it all on That's Business with Alan Kohler. Got a burning business question? Send a short voice recording to the ABC Business Daily team at abcbusinessdaily@abc.net.au

Summary

This discussion examines the rapid deployment of voice AI agents in call centers, highlighting the immediate shift from human labor to automated systems. It explores the risks of deceptive AI interactions, specifically focusing on whether businesses have an ethical or regulatory obligation to disclose when a customer is speaking to a machine. The segment addresses critical safety and security concerns regarding the increasing realism of voice synthesis, which facilitates potential scams, fraud, and the erosion of trust in digital communications. While centered on productivity, the conversation underscores the broader governance challenges of managing frontier AI capabilities that mimic human behavior at scale.

Body

Voice AI is one of the clearest fronts in the fight over what artificial intelligence will actually do to human work.Not in theory, and not eventually - but right now, in one of the most routine, repetitive and heavily staffed parts of the economy: the call centre.Will Bodewes is the Melbourne graduate behind Phonely.ai, a now San Francisco-based startup building voice agents for businesses that want phones answered instantly, cheaply, and at scale.He joins Alan Kohler to talk about what that means for the millions of people who currently do that work, how much of this is really about productivity versus replacement, and why the pitch to business is as blunt as it sounds - lower costs, no wait times, and fewer missed opportunities.But this interview does something extra too. Alan actually talks to the AI itself - testing what it sounds like, how natural it feels, where it stumbles, and what that reveals about both the promise and the limits of the technology.They also get into the bigger questions: whether customers should always be told they are speaking to a machine, how close voice AI is to sounding fully human, the risks of scams and fraud, and whether tools like this are making life easier - or just quietly automating more people out of a job.Will Bodewes, founder of Phonely.ai joins Alan Kohler to unpack it all on That's Business with Alan Kohler.Got a burning business question?Send a short voice recording to the ABC Business Daily team at abcbusinessdaily@abc.net.auCreditsAlan Kohler, PresenterMarika Proctor Kaldas, ProducerCinnamon Nippard, ProducerJessica Lukjanow, Supervising ProducerProgram:More from ABC Business DailyBusiness Services, Small Businesses, Business and Industry Regulation, Businesses, Housing Policy, AI, Stock Market