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Woolworths launches new AI Assistant

Nine.com.au

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Details

Date Published
29 June 2026
Priority Score
1
Australian
Yes
Created
30 June 2026, 12:00 am

Authors (1)

Description

First it was Bunnings and Kmart using AI and now Woolworths is jumping on board with a new digital assistant called Olive.

Summary

Woolworths has introduced 'Olive,' a digital AI assistant designed to streamline customer interactions and operational efficiency, following similar deployments by major Australian retailers like Bunnings and Kmart. The report highlights the increasing integration of AI within the Australian retail sector to manage consumer queries and service tasks. However, the application is limited to narrow, consumer-facing tasks and does not address frontier AI capabilities, existential risks, or significant safety governance frameworks. Its relevance is primarily centered on commercial AI adoption rather than catastrophic risk mitigation.