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Menswear Brand Accused of Using AI to 'Whitewash' Model’s Image

ABC News

ENRICHED

Details

Date Published
30 June 2026
Priority Score
1
Australian
Yes
Created
30 June 2026, 08:01 am

Authors (1)

Description

Follow the latest headlines from ABC News, Australia's most trusted media source, with live events, audio and on-demand video from the national broadcaster.

Summary

This reporting follows a racial discrimination complaint filed by Nigerian-Australian model Elii Emeghebo against suit label Peter Jackson regarding the unauthorized AI-driven alteration of his physical appearance. The case highlights emerging ethical and legal challenges regarding generative AI's role in perpetuating bias and infringing upon individual identity rights. While the incident demonstrates societal harms and the need for ethical AI frameworks, it does not directly engage with frontier AI capability advancements or existential/catastrophic risk mitigation. The local context is significant for Australian AI governance, illustrating how existing anti-discrimination laws are being tested by generative technologies.

Body

VIDEO: Menswear brand accused of using AI to 'whitewash' model’s imageTue 30 Jun 2026 at 5:01pmTue 30 Jun 2026 at 5:01pmTue 30 Jun 2026 at 5:01pmHas Video Duration: 2 minutes 21 seconds.Watch 2m 21sNigerian-Australian model Elii Emeghebo is pursuing a racial discrimination complaint against suit label Peter Jackson, over changes made to his image using artificial intelligence.Share optionsFacebookLinkedInX (formerly Twitter)Nigerian-Australian model Elii Emeghebo is pursuing a racial discrimination complaint against suit label Peter Jackson, over changes made to his image using artificial intelligence.AI Ethics