Microsoft and Nine Entertainment Sign Deal for Tech Giant to Use Australian News Content for AI
Australian Financial Review
ENRICHED
Details
- Date Published
- 3 July 2026
- Priority Score
- 2
- Australian
- Yes
- Created
- 3 July 2026, 02:00 am
Description
The $4 trillion tech giant will reference real-time news from The Sydney Morning Herald, The Australian Financial Review and The Age to enhance its AI assistant.
Summary
Microsoft has secured a pilot agreement with Nine Entertainment to integrate real-time Australian news content into its Copilot AI platform, marking a significant step in the commercial relationship between frontier AI developers and local media. While the deal focuses on copyright and data access, it directly impacts the safety and reliability of AI outputs by providing verified, high-quality Australian data to reduce hallucinations in consumer-facing models. This development is relevant to Australian AI governance as it intersects with the News Media Bargaining Code and sets a precedent for how large-scale AI systems consume and attribute local information, a key component of information integrity and the broader AI safety ecosystem in Australia.
Body
CompaniesMedia & MarketingAIPrint articleSam Buckingham-JonesMedia, marketing and telecommunications reporterJul 3, 2026 – 5.00amUS tech titan Microsoft has inked the first deal of its kind in Australia, paying a media company to access news articles that will inform its Copilot artificial intelligence platform, in a multimillion-dollar boost for local journalism.Microsoft, which has a market capitalisation of $US2.85 trillion ($4.1 trillion), has agreed a one-year pilot deal with Australian media group Nine Entertainment to reference content from The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times and WA Today. Loading...SaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginLicense articleRead MoreAIMicrosoftNews Bargaining IncentiveNine EntertainmentAnthropicThe Sydney Morning HeraldThe Age Robert ThomsonNews CorpGoogleMetaInstagramFacebookOpenAIFetching latest articles