Artificial Intelligence: Canva Co-Founder Cliff Obrecht Declares the AI Honeymoon is Over
Australian Financial Review
SKIPPED
Details
- Date Published
- 2 Apr 2024
- Priority Score
- 2
- Australian
- Yes
- Created
- 8 Mar 2025, 02:41 pm
Description
Just two years after the last technology bubble burst, investors shouldn’t mistake AI tools that look like magic for a business model that is.
Summary
Cliff Obrecht, co-founder of Canva, cautions that the initial excitement surrounding AI technologies, akin to a 'honeymoon' period, is waning as the industry faces more scrutiny and practical challenges. This reflects the larger sentiment that AI tools, while remarkable, do not inherently guarantee successful business models and that companies must navigate the realities of their implementation and market fit. This perspective contributes to AI safety discourse by emphasizing the necessity for realistic appraisals of AI advancements without the veneer of invincibility attributed to technology in its early, promising stages. While not directly addressing catastrophic risks, it highlights the need for sound governance and critical evaluation of AI's transformative capabilities.
Body
TechnologyThe BreakdownPrint articleNick BonyhadyTechnology writerApr 2, 2024 – 5.00amSaveLog inorSubscribeto save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber?LoginIt’s a safe bet that more people have used the generative AI tools in Canva’s products than those from any other Australian company.But the company’s co-founder, Cliff Obrecht, has a warning: “The AI honeymoon is over.”Loading...Nick Bonyhadyis a technology writer for the Australian Financial Review, based in Sydney. He is a former technology editor, industrial relations and politics reporter at the Sydney Morning Herald and Age.Connect withNickonTwitter.EmailNickatnick.bonyhady@afr.comSaveLog inorSubscribeto save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber?LoginLicense articleFollow the topics, people and companies that matter to you.Find out moreRead MoreThe BreakdownAnalysisAICanvaCliff ObrechtMicrosoftNvidiaAmazonBill GatesAtlassianTwitterAI SummitFetching latest articlesOlympic weightlifting is hard. This boss uses the 1pc rule to get it doneLucy DeanOut-of-control watch price rises give housing a run for its moneyKnow your craft: How the biggest airlines rate at the pointy end‘We’ll fight’: Alex Waislitz on family battles and bad betsPatrick DurkinJob appointments have never been purely merit-based: CEW chiefWhy this CEO saves creative work for after her periodNew Zealand pops its cork for one of the world’s great wine festivalsMax AllenWhy Hawaii’s data-driven wellness retreat is a haven for high-flyersA last-chance tote bag and a groovy case for trumpetersVictor Smorgon’s star fundie eyes 50pc returns for new fundAlex GluyasForrest family powerbroker had alleged role in big Fortescue decisionsEllison-run garnet mine faces punishment over unsanctioned development