The Age of AI Has Dawned – and So Has 'AI-Washing'
Australian Financial Review
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Details
- Date Published
- 17 Dec 2024
- Priority Score
- 1
- Australian
- Yes
- Created
- 8 Mar 2025, 02:41 pm
Description
Akin to “greenwashing”, this occurs when companies falsely claim their products or services use artificial intelligence, to appear more advanced than they are.
Summary
The article highlights the emergence of 'AI-washing,' where companies falsely market their products as artificial intelligence-driven to appear more advanced. This trend parallels 'greenwashing' and reflects the growing influence of AI terminology in business strategy without substantial technological backing. While the piece raises awareness of deceptive business practices related to AI technology, it does not delve into AI safety or address existential risks. Thus, its relevance to global AI safety policy or governance is limited, focusing instead on market dynamics and consumer perception.
Body
TechnologyAIPrint articleDec 17, 2024 – 11.07amSaveLog inorSubscribeto save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber?LoginThis year, 2024, has undoubtedly been theYear of AI. It was the year in which the term “AI” – broadly understood to be the technology that allows for the simulation of human learning and problem solving – was heard everywhere. And it was the year in which the market saw an unprecedented increase in the adoption of artificial intelligence.From asking AI to write a piece of content in literally a second, to getting it to sift through thousands of documents for the right answer in a nanosecond, artificial intelligence and its subsets – machine learning, generative AI and quantum computing – are here to stay.Loading...Sonia Haque-Vatcheris the lead Australian partner of Ashurst Risk Advisory’s Data & Analytics practiceSaveLog inorSubscribeto save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber?LoginLicense articleFollow the topics, people and companies that matter to you.Find out moreRead MoreAIOpinionFetching latest articlesOlympic weightlifting is hard. This boss uses the 1pc rule to get it doneLucy DeanOut-of-control watch price rises give housing a run for its moneyKnow your craft: How the biggest airlines rate at the pointy end‘We’ll fight’: Alex Waislitz on family battles and bad betsPatrick DurkinJob appointments have never been purely merit-based: CEW chiefWhy this CEO saves creative work for after her periodNew Zealand pops its cork for one of the world’s great wine festivalsMax AllenWhy Hawaii’s data-driven wellness retreat is a haven for high-flyersA last-chance tote bag and a groovy case for trumpetersVictor Smorgon’s star fundie eyes 50pc returns for new fundAlex GluyasForrest family powerbroker had alleged role in big Fortescue decisionsEllison-run garnet mine faces punishment over unsanctioned development