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Lessons from Top Executives on How to Build an AI Digital Twin

Australian Financial Review

ENRICHED

Details

Date Published
6 Aug 2026
Priority Score
2
Australian
Yes
Created
7 Aug 2026, 04:00 am

Authors (1)

Description

Four hints from executives who created AI replicas of themselves to coach staff, eliminate feedback bottlenecks, and draft work in their own voice.

Summary

This article explores the practical implementation of AI 'digital twins' by Australian executives to automate leadership tasks and professional interactions. While focusing primarily on productivity gains, the use of personalized frontier models for organizational coaching highlights emerging trends in human-AI integration within high-stakes corporate environments like legal firms. The discussion touches on data privacy and the delegation of professional judgment to AI, though it lacks deep engagement with systemic catastrophic risks or formal safety governance frameworks. It serves as a case study for how Australian industry is adopting generative AI tools at the leadership level, necessitating future considerations for authentication and the prevention of social engineering.

Body

Emma McGrath-CohenReporterAug 6, 2026 – 1.45pmIt was one of her direct reports who first cloned Hilary Goodier. Digitally, that is.The employee wanted some feedback on his performance so he trained an artificial intelligence model to act like Goodier, who leads AI transformation for law firm Ashurst Perkins Coie.Loading...SaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginLicense articleRead MoreAILeadership lessonsWorkplaceProductivityEmma McGrath-CohenReporterEmma McGrath-Cohen is a journalist for The Australian Financial Review. Email Emma at emma.mcgrathcohen@afr.com.auFetching latest articles