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Qatar Plans to Launch First AI Flight Attendant

The Courier-Mail

SKIPPED

Details

Date Published
1 Apr 2024
Priority Score
2
Australian
Yes
Created
8 Mar 2025, 02:41 pm

Authors (1)

Description

Named Sama 2.0, the female faux staffer was rolled out at last week’s ITB Berlin trade show. 

Summary

The article highlights Qatar Airways' introduction of Sama 2.0, a digital flight attendant engineered to enhance customer interaction both at airports and on flights. This initiative represents a novel intersection of technology and human-like interaction, aimed at personalizing and improving the customer experience through comprehensive visual interactions. While Sama 2.0 showcases technological advancement in customer service, its deployment does not significantly address existential or catastrophic risks associated with AI, focusing instead on enhancing user experience within the travel industry. The initiative is part of a broader trend of incorporating AI into service industries, yet it lacks implications for broader AI safety or governance frameworks.

Body

Qatar plans to launch first AI flight attendantQatar Airways is adding virtual flight attendants as “digital human cabin crew” to assist customers at airports and onboard planes.Simone Mitchellless than 2 min readApril 1, 2024 - 3:32PMImage: QatarLifestyleDon't miss out on the headlines from Lifestyle. Followed categories will be added to My News.Named Sama 2.0, the female faux staffer was rolled out at last week’s ITB Berlin trade show.The airline demonstrated that a customer can speak into one’s phone with Sama answering on a large kiosk-like screen,video shows.The airline claimsthat the virtual cabin crew member — also accessiblethrough its metaverse, called the Qverse, and the Qatar app — is the first AI-powered customer assistance of its kind.Statements from the airline and developer UneeQ claim that the digital helper — whose name means “sky” in Arabic — blends “technology with empathy and personalisation” and offers “engaging interactions that mirror human conversation.”Image: QatarIt is designed to learn from customer behaviour through “comprehensive visual interactions” to “assist its passengers in designing curated travel experiences.”Image: QatarFlyers can make the most of Sama by tapping into Qatar’s Qverse. From there, the virtual helper can, for instance, guide passengers through 3D-mapped renderings of airports and answer travel-related questions about baggage, check-in and more in real time as they are typed or spoken into a chat module.The assistant is currently English-speaking only but is planned to have fluency in other languages, including Arabic, by later this year.Image: Qatar“This is a monumental point in spearheading the successful synergy between technology and human connection – not only for Qatar Airways but also for the industry at large,” company Marketing Vice President Babar Rahman said, adding that the interactions would be “approachable and friendly.”With NY PostOriginally published asQatar plans to launch first AI flight attendantMore related storiesLifestyleWhat is hantavirus? The rodent-borne illness everyone’s talking aboutThe rare disease commonly confused with the fluRead moreLifestyleSupermarket shelves stripped bare, purchase limits on key itemsGrocery shortages are ongoing across flood-hit areas as supermarkets struggle to restock shelves, with some purchase limits on some key items.Read more