Bio

Gediminas Lipnickas is a marketing specialist and lecturer at the University of South Australia, known for his expertise in consumer behavior, innovation, and strategy. As an award-winning teacher and industry consultant, he investigates the interactions between brands, technology, and markets, focusing on digital platform impacts and market innovation.

Articles (1)

• The AI Hype is Just Like the Blockchain Frenzy: Here's What Happens When the Hype Dies

  The Conversation • 10 June 2025