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Ghassan Paul Yacoub
academic
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Contact Information
- Australian
- No
Profile URLs (1)
- https://theconversation.com/profiles/ghassan-paul-yacoub-841071(The Conversation)Primary
Bio
Ghassan Yacoub is the Academic Director of the Global MBA and an Associate Professor of Innovation and Strategy at EDHEC Business School. His work focuses on the dynamics of strategy, innovation, and entrepreneurship processes, and his research has been published in international journals. Previously, he was an investment banker specializing in mergers and acquisitions and has significant consulting experience in strategic planning and digital transformation.
Articles (1)
- AI and Online Shopping: How Shein, Temu, and Others Get You Hooked
The Conversation • 20 Oct 2025