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Shiri Melumad
Shiri Melumad

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Bio

Shiri Melumad is an Associate Professor of Marketing at the Wharton School of the University of Pennsylvania, renowned for her research on the psychology of new technology and media. Her work has been published in leading academic journals and popular press, earning her multiple Early Career Awards from prestigious organizations such as the Association of Consumer Research and the American Marketing Association. Dr. Melumad continues to contribute significantly to the field of consumer psychology through her innovative studies on technology usage.

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